Dr Mumbo

Media agency boss sucking female recruits from Indonesia’s limited talent pool because of his good looks, complains rival CEO

Starcom boss Yasir Riaz: 'too good looking'

Starcom boss Yasir Riaz: ‘too good looking’

A media agency boss in Indonesia has complained that a rival is dominating Indonesia’s limited talent pool because of the good looks of its agency head.

That man is Yasir Riaz who joined Starcom MediaVest Group to lead its Jakarta office five months ago.

The rival agency boss, who is trying to staff-up following an account win, told Mumbrella: “There has been a significant challenge to recruit because a particular agency – in this case Starcom – is headed by an individual who does excellently in the looks department.”

The frustrated agency boss, who wished to remain unnamed, said that while agency staff appreciate character in their leaders, they “want to see eye candy in the office” too.

Indonesia’s media market is dominated by women, particularly at a junior and mid level, he pointed out.

He added that Riaz’s “superb intellectual rigor and good character” have also helped pull talent into Starcom.

The executive said that he has been working to strengthen his own agency’s staff retention program to stop people from leaving.

Starcom did not comment on the matter.

Indonesia’s talent crunch is as acute as anywhere in the region. A creative agency CEO told Mumbrella last year that he was concerned with a “stagnation” of the quality of talent coming into the industry.

Riaz started his career in his home country of Pakistan, running Mindshare as GM in the late nineties and early 2000s. He moved to Jakarta in 2005 to join GroupM Indonesia, where he stayed until October 2013 when he took the top job at Starcom.


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