IAS career fair: ‘Speak to any agency leader – talent is their number one issue’

The Institute of Advertising, Singapore held its first career fair yesterday, with agencies including BBDO, BBH, DDB, Grey, Havas and Leo Burnett attending to meet students interested in a career in advertising.

The announcement:

Singapore, February 20th, 2014 – Undergraduates and tertiary students in Singapore got their first taste of a career in the marketing communications industry at the inaugural IAS (Institute of Advertising Singapore) careers fair held last night.

Top global and local creative agencies, media owners and marketing companies banded together to help drive awareness of, and attract the best talent to, the industry Over five hundred students poured into the Red Dot Design Museum for a series of activities, including talks from both leaders and newcomers to the industry, a showcase of the industry’s creative work, and the opportunity to informally meet businesses actively looking for graduate recruits.

Businesses participating in the fair included Aegis, BBDO, BBH, DDB, GREY, Havas, Leo Burnett, Lowe, McCann, MediaCorp, Ogilvy, Saatchi & Saatchi, TBWA, VML Qais, Bates CHI, TSLA and ZenithOptimedia.

Said Goh Shu Fen, President of the IAS: “The IAS’ mission is to help the marketing communications industry in Singapore shape its future. To deliver this, our primary focus is the attraction and development of the industry’s key asset, talent. The Careers Fair is just one of a range of actions from the IAS, including educational programmes and events, the celebration of best ideas, and ongoing network development and exchange.”

Said John Hadfield, Chair of the Careers Fair, and CEO BBH Asia Pacific: “Speak to any leader. Talent is their no.1 issue. It not only defines the success of their business, but also the future success of our industry. We must attract and retain the very best people. And to do that, we must sell ourselves better. The Careers Fair is a step in the right direction.”

For undergraduate Anastasia Colonas, 22, the informal and vibrant atmosphere at the IAS careers fair was a welcome change from the usually standard career fairs she is accustomed to.

“For a job seeker like me, having the opportunity to interact and meet agencies and the creative industry face to face is such a rare and worthwhile opportunity. Plus we even have free popcorn and a ping – pong playing Panda,” she said.

Source: press release


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