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Lowe Profero makes first post-merger staff change – Phil Ely to run regional media offering

Phil ElyLowe Profero has made its first major staff change since Lowe & Partners acquired Profero at the end of January.

Phil Ely, who runs the digital agency’s media operations in Australia, has been appointed Asia-Pacific head of communications for Performance@Lowe Profero, the new name for the company’s digital media arm.

“Phil’s promotion to a senior strategic and media role allows us to join up the dots between a booming Asia Pacific market and our ongoing success around the globe, and it is great to be able to continue to promote from within our ranks of talent like this,” said Wayne Arnold, Lowe Profero’s global CEO.

“Phil is unique in his ability to stretch across many digital disciplines whilst understanding specific detail of each, talents he has already successfully demonstrated in the APAC and EMEA markets,” he said.

Ely is to operate between Sydney and Singapore, Lowe Profero’s APAC headquarters.

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