McDonald’s HK ‘loves you just the way you are’

McDonald’s has launched a campaign ahead of Valentine’s Day based on the proposition that its customers love its burgers “just the way they are”.

The campaign uses covers of the Billy Joel song ‘Just the way you are’, one version sung by a man to promote the Double Cheese Burger, the other sung by a woman to push the McSpicy burger.

The TV ads are part of McDonald’s value campaign to raise awareness of its new lowered prices.


Client: McDonald’s Hong Kong
Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamble
Creative: Asawin Phanich, Jesse Wong, Nateepat Jaturonrasmi, Vivian Ho, Neil McCollum, Lau Cheong, Ariya Hagihara
Account Servicing: Gladys Chin, Sharon Hui, Apple Ng
TV Production: Annie Tong, Hung Wong
Director: Barry Mok (Bingo)
Production House: Touches


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