News

Media Literacy Council urges Singaporeans ‘online words hurt just as much offline’

A campaign is running in Singapore to combat the rise in bullying and hate speech on the internet in the citystate.

Betterinternet.sg campaign

The initiative, driven online by Singapore’s Media Literacy Council and supported by the Media Development Authority, comes soon after foreign banker Anton Casey fled the country after receiving death threats online for a Facebook post he made about people who use public transport.

Images are appearing on trains and other outdoor media featuring a masked girl and the words ‘online words hurt just as much offline’. The ads direct consumers tothe website betterinternet.sg, where a video urges Singaporeans to take a pledge to “create a better internet”.

The campaign is running as a group of Singapore students crusade against “keyboard warriors” in an initiative backed by motorcycle brand Harley Davidson.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing