Skyscanner launches first campaign in Asia after selecting agency partners

SkyscannerTravel search engine Skyscanner has launched its first integrated marketing campaign in Asia.

The campaign breaks from Singapore, and will run in digital, mobile, social media and out-of-home media, including posters at 122 bus stops.

The campaign is the result of a pitch that saw Skyscanner appoint a creative, media and PR agency for the first time in this region. It selected Leo Burnett Singapore for creative, Havas for media and IN.FOM for public relations.

The “Anywhere and Everywhere” campaign centres on a microsite that invited people to submit videos as part of a competition to win a trip around the world.

The second phase of the campaign follows the winner on their adventures, accompanied by a camera crew.

Andy Sleigh, Skyscanner’s GM for Asia Pacific (APAC), said, “APAC is the fastest growing travel region today, and with Singapore being a major business and aviation hub, it’s only fitting that we launch our first ever integrated marketing campaign here.”

“In the search for communication partners to help with this launch, Leo Burnett, IN.FOM and Havas were selected for their insights and clear understanding of our business vision. We are confident that they have the expertise needed to achieve the campaign goals we have outlined.”


  • Client : Skyscanner
  • Campaign Title : Anywhere and Everywhere
  • Creative agency : Leo Burnett Singapore
  • ECD : Tim Green
  • Copywriter : Guilet Libby
  • Art Director : Shuichi Narita
  • Operations Director : Kirby Koh
  • Digital Art Director : Eugene Ling
  • Account Manager : Renus Ng
  • Account Director : Ian Koh
  • Regional Account Director : Anja De Landsheer
  • Media agency : HAVAS Media
  • PR agency : IN.FOM

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