Starcom promotes Ian Loon to Southeast Asia digital director

Ian LoonIan Loon has been promoted to digital director for Southeast Asia for media agency Starcom MediaVest Group.

Loon formerly ran the Samsung account for Southeast Asia, Oceania and Taiwan, and will now oversee all of Starcom’s digital accounts including Taobao, Spotify and Philippines Airlines, across Southeast Asia.

The announcement from Starcom:

Why has Ian Loon been promoted?

Ian has been leading the Samsung account across Southeast Asia, Oceania & Taiwan. Over 2 years, he has been heavily involved with colleagues and business partners to deliver multi-disciplinary discussions and initiatives across 9 diverse markets – working with Samsung’s marketing and management team to sustain their position as the dominant Consumer Electronics brand in the region.

He had also taken up an additional role within SMG’s digital steering committee to drive the agency’s social & content services, supporting SMG’s management and account leaders across Southeast Asia in pitches and with perspectives on the fast evolving landscape. Over the last 5 years at SMG, Ian also held other account and digital leadership responsibilities with clients like P&G and other tech clients, built an internal team of Social Specialists across SEA, and led the integration of digital practices into the agency’s Singapore operations.

Jeffrey Seah, CEO SEA for Starcom MediaVest Group, Country Chair SEA VivaKi said: “Most of us know Ian from his explicit leadership of the Samsung business across the 9 markets. His hands-on approach allows him to deliver on multi-disciplinary discussions and initiatives across those diverse markets, whilst juggling relationships with Samsung’s matrix marketing and management teams.

Ian is also responsible for SMG’s Social practice behind an inauguration with P&G ASEAN. Many clients have since come on board the service including, MSIG, Garuda, and Mars Wigley. His always-on approach to work has provided SMG’s management and account leaders with piercing perspectives of the fast evolving landscape, and the action plans to apply on those insights.”

Loon said: “We must evolve to adapt and triumph in tomorrow’s environment. Digital continues to influence every part of the agency business model – from the way we determine our client services while forging the right partnership anchors to deliver with media, content and technology companies, to breeding the culture of our people in embracing a non-linear approach to address matters of any scale with a mindset of collective enhancement and accountability. I’m privileged to continue leading and serving teams and clients of SMG with a larger remit to grow and impact the business.”

Ian Loon scored double glory in 2013 for Southeast Asia Account Person of the Year at Campaign’s Agency of the Year awards, and Media Person of the Year at the Singapore Media Awards. He was also the Runner-up for Campaign’s Asia Pacific Account Person of the Year.

Source: press release


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