Bata views life from below the knee

Bata adFootwear brand Bata has launched a campaign in India to promote its Spring Summer collection.

Created by DDB Mudra, the ad looks at life from foot-level, attempting to show how the iconic brand has been with families through the generations in India.

The campaign will also run across radio, cinema, print, outdoor, events, promotions and digital platforms.

Sonal Dabral, chairman and chief creative officer of DDB Mudra Group: “A whole generation of Indians have grown up with Bata and it’s an inseparable part of everyone’s growing up memories. The strategy and the idea behind the new campaign is to build on this equity and to also help the brand make a fresh connect with the youth.”


  • Chief Creative Officer: Sonal Dabral
  • President: Vandana Das
  • Creative Team:
  • Caretive Head North: Sambit Mohanty
  • Associate Creative Director: Godwin Martin
  • Associate Creative Director: Sunny Kundukulam
  • Account Management:
  • Vice President: Radhika Das
  • Manager: Nikita Das
  • Executive: Aakash Khurana
  • Account Planning:
  • National Strategic Planning Head: Aditya Kanthy
  • Vice President: Arun Sharma
  • Director: Parul Budhiraja
  • Production House: Seven Films Production
  • Executive Producer: Ruchi Mehta
  • Director: Lloyd Baptista

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing