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Radio station puns on its own name to show support for missing Malaysia Airlines plane

Berdoa for #MH370Malaysian business radio station BFM 89.9 has created a pun on its name in a message of support for missing Malaysia Airlines flight MH370.

BFM often uses word play based on its initials in its advertising, and just hours after news emerged that Malaysia Airlines flight MH370 went missing over the Gulf of Thailand, the station has published an image as the cover photo on its Facebook page that reads: “Berdoa [prayers] For MH370”.

Facebook responsesThe response to the Facebook banner has so far been positive, with one of the station’s Facebook fans calling the word play “clever”.

Malaysia Airlines Facebook page cover pic

Malaysia Airlines Facebook page cover pic

Meanwhile, Malaysia Airlines has used its Facebook page to issue updates on the missing plane and ask Malaysians and the world to pray for the missing crew and passengers. The airline has changed its Facebook cover photo to a blank picture with no branding. The brand has also muted the colours of its logo to a neutral grey.

Flight MH370 from Kuala Lumpur to Beijing was reported missing in the early hours of Saturday morning. The search for the plane continues.

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