Cartoon Network leads ratings for kids TV as network celebrates 20th birthday

Cartoon Network is the most-watched international children’s channel in seven markets in Asia – India, Korea, Pakistan, Philippines, Singapore, Taiwan and Thailand – according to media research bodies.

The announcement from Turner:

HONG KONG (March 6, 2014) – As Cartoon Network strides into its 20th year on-air in Asia Pacific, the channel continues its reign as the region’s number one international kids’ channel. According to 2013 full-year figures, Cartoon Network reaches more kids across the Asia Pacific region than any other international channel, and is the highest rating international kids’ channel in seven markets: India, Korea, Pakistan, Philippines, Singapore, Taiwan and Thailand.

With household distribution in Asia Pacific now breaking the 75 million mark for the first time, the network’s distribution stretches across 27 territories and broadcasts in 12 languages. Highlights of Cartoon Network’s achievements:

  • Leader among all international channels in reaching kids in the Asia Pacific region;
  • Number one international kids’ channel in seven markets;
  • 24hr distribution in over 75 million households across 27 territories and in 12 languages;
  • Home of ratings hits Ben 10Adventure TimeThe Amazing World of Gumball andRegular Show;
  • Entertaining the region’s kids since 1994.

Mark Eyers, Chief Content Officer, Kids Networks, Turner International Asia Pacific, commented on these regional milestones by saying: “Ratings for international kids’ channels are growing at almost 10 per cent in this region, so we’re very pleased that Cartoon Network is leading the way. We already know that kids in Asia Pacific love our compelling brand of comedy and adventure. But to have the numbers to back this, really validates our content strategy in delivering the best animated comedy experience from talent around the world.”

The network’s success is built on top-rating series such as Adventure Time and The Amazing World of Gumball as well as perennial favorite, Ben 10. Mark continues: “These franchises are proven hits and in 2014 they’ll be complemented by some exciting new original comedies from Cartoon Network Studios including Uncle GrandpaSteven Universeand Clarence. We’ll also be announcing some big-name acquisitions during the year, and adding more locally-produced animation to our line-up. Stay tuned for another amazing 12 months.”

Record numbers of viewers are also accessing video and game content through apps. Cartoon Network Watch and Play, which launched in October 2013, notched up almost three million video views across the region in January alone.

Turner’s kids’ brands in Southeast Asia – Boomerang, Toonami and Cartoonito – also complemented Cartoon Network’s success. In India, Turner claimed number one and two spots with Cartoon Network and POGO, which itself is celebrating its 10th year on-air. Overall in 2013, Turner secured at least a top-three position for one of its channels in nine out of 10 Asia Pacific markets.

Source: press release


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