‘Exciting, inclusive’ Singapore targets social business sector

STB advertorialThe Singapore government is running a campaign to attract the social business community to the citystate.

In an advertorial running in international newspapers such as The Economist, the Singapore Tourism Board is positioning the citystate as a “hub for social change” and wants social enterprises to choose Singapore as a base and a venue for events.

Referring to Singapore-based sanitation charity the World Toilet Organisation, which spoke at the Cannes Lions last year, Singapore is described as the “ideal hub to effect change”.

STB advertorialCopy in the advertorial reads: “Situated in the heart of Asia, with a thriving business environment and burgeoning philanthropic movement, Singapore is a natural choice for international organisations to access and cultivate their Asian donor base, structure social finance projects and launch thought-leadership events.”

It goes on to make the point that “Singapore’s lifestyle havens and cultural diversity make her an exciting and inclusive city, and the ideal ground for discovery and enriching exchanges.”

M&C Saatchi Singapore won Singapore Tourism Board’s MICE business after a pitch in August last year. The pitch proved controversial after contenders complained that STB had given shortlisted agencies only three days to prepare to present to the client. 


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