MediaCom is Festival of Media Asia’s network of the year, UM Australia is top agency

Goodstuph's HP Elite Assembly - one of only two wins for indies

Goodstuph’s HP Elite Assembly – one of only two wins for independent agencies

UM Australia has won agency of the year at the Festival of Media Asia as Australia once more emerged as the region’s frontrunning hub for creative media thinking.

Australia claimed seven winners, more than double the next most awarded country, India.

GroupM’s MediaCom won agency network of the year. Most awarded after MediaCom and UM, which had dominated the shortlist along with Starcom, was creative agency FCB New Zealand.

Two independent agencies emerged as winners – Singapore social media company Goodstuph with a campaign for HP and Australia’s Match Media, for its ‘data matching love story’ for Ikea.

The campaign of the year went to FCB New Zealand for ‘Driving dog’ for SPCA, which won in the Best Use of Content category and was highly commended for Best Communications Strategy.

Donna SharpDonna Sharp, digital business director at Starcom Greater China, won the Starcom-sponsored Rising Stars award. She emerged ahead of a field that included Hindustan Unilever’s Tejas Apte, John Dawson of Mindshare Australia, Aditya Madhavan of MediaCom Singapore, and Apeksha Wallia of MediaCom India.

The results in full:

WIN/HC Entering Company Country Entry title Category Brand
HC FCB Media New Zealand Driving Dogs Best Communications Strategy SPCA/MINI
WIN Mediacom India Shave Or Crave Best Communications Strategy Gillette
WIN Yahoo! Hong Kong Limited Hong Kong Credit Card – Red Hot Dine & Fly Best Contribution to a Campaign by a Media Owner HSBC
HC BBH Asia Pacific Singapore Transforming the Talent Show for Social Media Best Digitally Integrated Campaign Happydent
WIN Mindshare Australia Leave a Man, Come Back a Hero Best Digitally Integrated Campaign Lynx
HC Starcom Mediavest Group Philippines UHP First Step to Livelihood Best Engagement Strategy UHP
WIN Ogilvy & Mather Singapore NextGen CIO Best Engagement Strategy IBM
HC MediaCom Australia Westpac – Air Rescue Best Entertainment Platform Westpac
WIN UM Australia Australia Lambnesia Best Entertainment Platform Lamb
HC Mindshare Australia Ben & Jerry’s Sundae Sessions Best Event/Experiential Campaign Ben & Jerry’s
WIN MediaCom Singapore Tasting is Believing Best Event/Experiential Campaign Coke Zero
WIN MEC Australia Must Have Whitening Best Launch Campaign Optic White
WIN UM Australia Australia XTL Best Social Media Strategy Aust. govts
HC Mindshare Malaysia How a $3 Shampoo Became Synonymous with Hijab Fashion Best Targeted Campaign Sunsilk
WIN GOODSTUPH Singapore The HP Elite Assembly Best Targeted Campaign HP
WIN FCB Media New Zealand Driving Dogs Best Use of Content SPCA/MINI
WIN PHD India Good Life Club Best Use of Mobile Brooke Bond Tea
HC UM Malaysia Malaysia KFC- Finding ‘Waze’ to ‘FAST’ food Best Use of Technology KFC
WIN OMD Hong Kong See the World At Home Best Use of Technology Wyeth Gold
WIN UM Malaysia Malaysia ‘Smiling is an Act of Charity’- LISTERINE Rides on a Cultural Insight Consumer Research Award Listerine Malaysia
HC Kinetic WW China Nike Live Knitting Shanghai The Creative Use of Media Award Nike
WIN UM Australia Australia Fast Front Pages The Creative Use of Media Award News Corp Australia
WIN Match Media Australia IKEA: A Data Matching Love Story The Data Innovation Award IKEA
HC Madison Media Infinity India Convincing Consumers to become our Sales Force The Effectiveness Award Parachute Hair Oil
WIN FCB Media New Zealand Making DIY Easy As The Effectiveness Award Mitre 10
WIN MediaCom Australia Give Music Generator The Retail Award Universal Music
HC OMD China Spare Space, Spread Love The Utility/Public Service Award Johnson’s Baby
WIN Leo Burnett Australia Volunteer to Promote Volunteering The Utility/Public Service Award SEEK Volunteer

The jury chairman at the festival this year was Andrew Knott, the VP, media and digital, McDonald’s Asia Pacific, Middle East, Africa.

He told Mumbrella: “The quality of entries was much stronger this year and showed real strength in depth. Unlike last year, when there was no winner in the digital category, there were no categories with no worthy winners.”

“There were some truly exceptional entries. All too often the industry focuses on the creative product. It’s great to see what a focus on rewarding innovation in media can deliver,” he said.


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