HSBC teams up with TED talks for ‘Beyond Money’ thought leadership program

Beyond Money talksHSBC held an event in Singapore in collaboration with TED Talks called Beyond Money, a thought leadership initiative to get Singaporeans talking about their financial issues.

Content from the event, which included talks from academics, NGOs and business leaders, is being be housed on a HSBC microsite.

Topics of discussion included how to raise children as entrepreneurs, reevaluating retirement and the financial independence of women. A playlist of video talks can be viewed here.

The agency behind the initiative was JWT Singapore.

Frank Bauer, JWT Singapore’s CEO, said: “HSBC is the world’s leading financial brand, and as a world class leader it continually develops new ways of how to approach and build relationships with today’s audiences. Beyond Money is an attempt  to form a strategic platform that uses the bank’s aggregated insights of our world  to spark relevant conversations, develop insightful debates and new solutions to balance the quantitative and qualitative game of our lives.”


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