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Nielsen strikes market research deal in ‘untapped frontier’ of Myanmar

Media use in Myanmar

Media use in Myanmar

Media measurement firm Nielsen is growing its presence in Myanmar through a joint venture with local firm Myanmar Marketing Research & Development.

The deal is billed as a collective effort to help marketers in Myanmar better understand consumers and their media habits.

“With a population of over 56 million and the second largest land mass in ASEAN, Myanmar represents one of the last remaining untapped frontiers for our clients,” said Suresh Ramalingam, Nielsen’s MD of Thailand, Vietnam and Myanmar Cluster.

“We are excited to begin this collaboration with MMRD, a highly‐respected and well established market research firm in Myanmar, and we look forward to workin closely with the MMRD team to help our combined client base gain the deepest insight into Myanmar’s marketplace and consumers.”

“We are honoured to partner with Nielsen and view the joint venture arrangement as a pivotal opportunity to realise our vision to deliver wider international exposure to our clients while broadening the depth of our services,” said U Moe Kyaw, senior advisor, Nielsen MMRD. “We’ve seen a substantial increase in demand for insights on Myanmar, evidenced by the 88.5 percent net growth in market research reported by ESOMAR, and we are now much better‐positioned to help our clients here and abroad to understand our unique marketplace.”

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