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Proximity opens Guangzhou office

Proximity GuangzhouAd agency BBDO has launched its digital and direct brand Proximity in Guangzhou.

The brand launches with Wrigley and Braun as foundation clients, and will be managed by the BBDO Proximity South China team for now – regional MD, JC Catibog and South China ECD, Kevin Lynch.

The launch adds to Chinese Proximity offices in Hong Kong, Shanghai and Beijing.

Clement Yip, CEO of Proximity, Greater China said of the opening: “We are extremely excited to expand Proximity into Guangzhou and will be working closely with BBDO to support our clients’ digital needs. This also gives us a presence to explore new business opportunities in Southern China.”

Proximity’s clients in Asia include DHL, Visa, Aviva, Guinness, Fonterra, Mercedes, Pepsi and Mars.

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