FYI

Taipei Digital Group inks social and search deal with Kenshoo in Taiwan

Taiwanese marketing agency Taipei Digital Group has struck a deal with tech firm Kenshoo to roll out social and search solutions in the market.

The announcement:

Taipei, Taiwan (March 25, 2014) Taipei Digital Group, (www.taipeiads.com) one of Taiwan’s largest integrated digital marketing agencies, has announced a preferred partnership with Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, to deploy its social and search solutions in the Taiwan market.

The Taipei Digital Group said its specialist online marketing unit, All Products, will deploy Kenshoo’s search and social platform to power its search engine optimization business, and drive social advertising campaigns. The company said the alliance was forged to serve brands operating in Taiwan and China that are seeking technology that allows them to run efficient and targeted paid digital campaigns.

Taipei-headquartered All Products is the largest Google Adwords partner in Taiwan, and provides a mix of search engine optimization, website design and social advertising services. The company focuses on providing digital marketing services to companies in the e-commerce and gaming sectors, employing more than 100 staff in its Google AdWords division.

It was the first Google Adwords partner in Taiwan and works across all of the major social and search platforms, including Facebook’s paid advertising channels.

“All Products selected Kenshoo’s advanced search and social platform because of its unique algorithmic technology, which allows brands to efficiently target its customers and deliver outstanding campaign results, said All Products Chairman and Founder Sanko Lan.  “We are constantly searching for the most innovative technology platforms and our alliance with Kenshoo means we will be able to offer our customers the best search and social optimization solutions.”

Lan said: “We are seeing huge demand from brands in Taiwan and China for digital marketing software that can boost search campaign results and deliver social advertising campaigns at scale. Kenshoo enables us to deliver on that demand and we will be consolidating our campaigns inside their platform.”

“We are witnessing a dramatic increase in social advertising spend from global brands in our core markets of Taiwan and China, and we see a major competitive advantage in helping those international companies accelerate their social spend, which Kenshoo can enhance by linking to its search re-targeting tools.”

With the help of Kenshoo’s platform and powerful bidding algorithms, All Products will make the most of their client’s advertising budgets and capitalize on the growth of paid search and social digital spending. All Products said it would also work with Kenshoo to spur further growth in its Facebook social advertising business.

“All Products is the leading digital marketing agency in Taiwan and we are delighted to help them elevate their digital practice and optimize their online marketing campaigns,” said Michel Van Woudenberg, Kenshoo Managing Director Asia-Pacific and Japan. “Taiwan and China are very fragmented markets and experienced digital marketing agencies such as All Products act as a critical service layer for both Google and Facebook.”

Source: press release

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