TubeMogul tool shows advertisers if their online videos are being watched or not

Programmatic buying firm TubeMogul has launched a tool that enables advertisers to see whether or not their online videos are being viewed.

“Viewability” is a big issue for online advertisers – half of video ads are not seen by consumers, as they may be placed below the fold or muted by consumers, according to TubeMogul.

The tool, which TubeMogul is offering for free, shows advertisers if a video ad is in-frame, whether a viewer is in another tab or window and whether a video is muted, and in real-time.

To use the self-serve tool, called Viewability Audit, advertisers apply video tags to their video creative, and TubeMogul will create a new tag that enables the reporting data.

TubeMogul’s Southeast Asia MD Phu Truong said: “Given the premium paid for video ads, brand advertisers deserve to know whether their ads are actually being watched and should be able to stop spending money where they are being ignored. By offering comprehensive auditing free of charge, we are making that level of control a reality.”


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