Water buffaloes escape from Samsung Korea ad shoot in Australia

Water buffaloes broke free from their handlers on a shoot in Sydney this morning for an ad for electronics giant Samsung that is to run in Korea.

Images and videos of the two animals roaming the streets of the Sydney district of Newtown have been widely shared on social media.

It is not clear which agency was responsible for the shoot, although Samsung Australia’s lead agency Leo Burnett Sydney has told Mumbrella that it was not involved, and it was a shoot for the brand’s home market.

Instagramer sopha_chest shared a film of the animals running down the street.

Filming for the ad began this morning at Sydney Park, when one of the buffaloes broke free, reportedly choosing to run around the park’s oval.

Around this time the second animal broke free before they were both captured and tied up with a rope, which broke, releasing the animals to frolic down Newtown’s King Street.

The New South Wales fire department tweeted they had cornered the two animals which had managed to make it to Camperdown, near Missenden Road, also tweeting they were using ladders and fire fighting equipment to corral the animals into a makeshift pen.

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Leo Burnett shares Samsung’s local work with Cheil Worldwide. Cheil handles Samsung’s global work, although the agency has not confirmed that it was the agency involved.

Miranda Ward


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