Wow-wa plays ‘cool DJ’ in ad for Clear

Clear shampoo adUnilever has launched a campaign for Clear shampoo featuring Thai actress Wow-wa that is to run across Southeast Asia.

The ad, which will run in Thailand first, promotes ‘Ice Cool Menthol’ shampoo, with Wow-wa playing a ‘cool DJ’.

The ad was created by Lowe Singapore, which handles global advertising for Clear.

The ad aims to associate a fresh-feeling scalp and dandruff-free hair with the confidence to step into the limelight – even on the region’s hottest days, the agency explained.


Client: Unilever CLEAR
Agency: Lowe Singapore –
Global Executive Creative Director: Madhu Noorani
Creative: Julius Sim, Andrew Ho, Ang Sheng Jin
Producer: Pamela Phang
Account Management: Subarna Prabhakar, Mawar Quek, Marie Lee, Iris Gu
Planning: Allan Fraser-Rush, Jessica Smith

Production House: Bullet Bangkok
Director: Robbie Dinglasan



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