ABC strikes deal with MNC to broadcast Australian content in Indonesia
Australian public service broadcaster ABC has struck a deal with Indonesia’s MNC Group to beam Aussie content into Indonesian living rooms.
The deal will see a month of Australian coverage on three MNC free-to-air terrestrial channels during May.
The segment will be called ‘Window on Australia’, and will see Australian news have its own three-minute daily feature on MNC’s breakfast, midday and afternoon news bulletins.
The deal comes the week after ABC secured a broadcaster agreement with China’s second biggest broadcaster Shanghai Media Group that will see ABC programming sold into China.
CEO of ABC International, Lynley Marshall, said: “We are working now with Indonesian crews to create content that will appeal to Indonesian audiences on topics such as Australian science and technology ingenuity, business and food sustainability.”
“This unprecedented access to local Indonesian media is the result of a mature and trusted partnership between the Australia Network and MNC that has developed over many years,” she said.
“Over past months ABC International has extended the reach not just of the Australia Network but also Radio Australia and our digital brand Australia Plus, with a range of syndication partners which includes MNC as well as Detik.com, Tempo.co, Antara, Fajar TV, Jawa Pos, and Kompas.com and TV.”
MNC has an audience share of 68 per cent and an estimated reach of 102 million people, according to the broadcaster.
Have your say