News

BBDO named APAC Effies network of the year

BBDOBBDO was named network of the year at the inaugural APAC Effies last night.

Colenso BBDO/Proximity New Zealand was awarded Agency of the Year, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney runners up.

Australia, China and New Zealand were the most awarded countries.

Among BBDO’s most awarded campaigns was  Apology Press Conference for Snickers by I&S BBDO Tokyo, Shaking Up the Category and Winning for Hungry Jack’s by Clemenger BBDO Melbourne and Work Til You Die for Bank of New Zealand by Colenso BBDO.

Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, said: “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”

The winners list in full:

Award

Entry Title

Client

Agency

Country

Automotive

Silver

Mercedes-Benz B-Class After Dark Campaign

Beijing Mercedes-Benz

Ogilvy Beijing

China

Bronze

Excelle Life

Shanghai General Motors

Lowe China

China

Bronze

I Bought a Jeep

Fiat Chrysler Group Australia

CumminsRoss Melbourne

Australia

Beauty & Wellness

Silver

Reflection: If Looks Can Kill

O.P. Natural Product

JWT Bangkok

Thailand

Beverages – Alcohol

Bronze

Why Import Craft Beer When You Can Import Craft Brewers?

Boundary Road Brewery

Barnes, Catmur & Friends Auckland

New Zealand

Beverages Non-Alcohol

Silver

How Coca-Cola Won the Battle for Indian Teens

Coca-Cola India

McCann Worldgroup New Delhi

India

Silver

Made for Cricket

PepsiCo International

Walter Lahore

Pakistan

Silver

Pepsico Bring Happiness Home

Pepsico China

BBDO China

China

Bronze

Tang – Cherishing Individuality

Mondelez International

Ogilvy & Mather Bangladesh

Bangladesh

Food

Gold

Apology Press Conference Grand Prix

Mars Japan

I&S BBDO Tokyo

Japan

Silver

Say It With Chocolate

Mondelez Malaysia

Geometry Global Kuala Lumpur

Malaysia

 

Financial Products & Services

Silver

Expect the Even More Unexpected

DBS Bank

DDB Group Singapore / Havas Media Singapore

Singapore

Government / Institutional

Silver

Overcoming ‘It won’t happen to me’.

NSW Rural Fire Service

JWT Sydney / The Campaign Palace

Australia

Bronze

Increasing the Diversity of NZ Police

New Zealand Police

M&C Saatchi Auckland

New Zealand

Household Supplies & Services

Bronze

The Truth Lies Behind

Shabondama Soap

I&S BBDO Tokyo / BBDO J West

Japan

IT /Telco

Silver

Doug Pitt and Virgin Mobile: Smashing Giants

Virgin Mobile Australia

Havas Worldwide Australia / One Green Bean

Australia

Silver

Idea Honey Bunny

Idea Cellular

Lowe Lintas and Partners Mumbai

India

Media, Entertainment & Leisure

Silver

NetEase News-The Attitude Is On You

NetEase

Proximity Shanghai

China

Bronze

Facebook Powered Slot Cars

V8 Supercars

GPY&R Brisbane

Australia

Restaurants

Silver

Shaking Up the Category and Winning

Hungry Jack’s

Clemenger BBDO Sydney

Australia

Bronze

Pasta Hut

Pizza Hut

JWT Singapore

Singapore

Retail

Gold

Hell’s Most Fiendish Invention Yet: Pizza Roulette

Hell Pizza

Barnes, Catmur & Friends Auckland

New Zealand

Silver

Making DIY Easy As

Mitre 10 (NZ)

DraftFCB New Zealand

New Zealand

Travel / Tourism

Silver

Dumb Ways to Die

Metro Trains

McCann Melbourne

Australia

Bronze

Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch

Christchurch & Canterbury Tourism

Iris Sydney

Australia

Other Products & Services

Silver

Car Creation

Insurance Australia Group

Whybin\TBWA Sydney

Australia

Silver

Smoking Kid – A Personal Message to the Smokers

Thai Health Promotion Foundation

Ogilvy & Mather Advertising Thailand

Thailand

Asia Pacific Brands

Silver

Car Creation

Insurance Australia Group

Whybin\TBWA Sydney

Australia

Bronze

Feel Tip Top

Fonterra Brands

Colenso BBDO / Proximity New Zealand

New Zealand

Brand Experience

Gold

Car Creation

Insurance Australia Group

Whybin\TBWA Sydney

Australia

Silver

Say It With Chocolate

Mondelez Malaysia

Geometry Global Kuala Lumpur

Malaysia

Bronze

NetEase News-The Attitude Is On You

NetEase

Proximity Shanghai

China

Brand Revitalisation

Gold

Car Creation

Insurance Australia Group

Whybin\TBWA Sydney

Australia

Silver

Making Low Prices Irresistible

Kmart

Belgiovane Williams Mackay Sydney

Australia

David vs Goliath

Gold

Getting John West to Change its Tuna

Greenpeace

Saatchi & Saatchi Sydney

Australia

Silver

Shaking Up the Category and Winning

Hungry Jack’s

Clemenger BBDO Sydney

Australia

Bronze

Doug Pitt and Virgin Mobile: Smashing Giants

Virgin Mobile Australia

Havas Worldwide Australia / One Green Bean

Australia

GoodWorks – Brand

Gold

Help A Child Reach 5

Unilever

Lowe Lintas + Partners Mumbai

India

Silver

Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth

Kewal Kiran Clothing

Grey Worldwide India

India

GoodWorks – Non Profit

Gold

Smoking Kid – A Personal Message to the Smokers

Thai Health Promotion Foundation

Ogilvy & Mather Advertising Thailand

Thailand

Silver

Old Parts for New

ORBIS

Ogilvy & Mather Advertising HK

Hong Kong

Bronze

Getting John West to Change its Tuna

Greenpeace

Saatchi & Saatchi Sydney

Australia

Media Innovation

Gold

100% Natural. Seeded.

Hindustan Unilever

Lowe Lintas and Partners Mumbai

India

Silver

Shaking Up the Category and Winning

Hungry Jack’s

Clemenger BBDO Sydney

Australia

Bronze

Idea Honey Bunny

Idea Cellular

Lowe Lintas and Partners Mumbai

India

Bronze

Beyond The Wall

Frucor Beverages

Colenso BBDO / Proximity New Zealand

New Zealand

New Product or Service

Gold

The smallest café in the world

Dongsuh Food

Cheil Worldwide Seoul

South Korea

Silver

Work Til You Die

Bank of New Zealand

Colenso BBDO / Proximity New Zealand

New Zealand

Small Budget

Gold

Dumb Ways to Die

Metro Trains

McCann Melbourne

Australia

Silver

Trial by Timeline

Amnesty International

Colenso BBDO / Proximity New Zealand

New Zealand

Bronze

Gillette Shave Sexy

P&G China

BBDO China

China

Sustained Success

Gold

Dip. Dab. Drop.

Unilever

Lowe Singapore

Singapore

Silver

Effectively Killing Hungrythirsty Dead

Parmalat

The Monkeys

Australia

Bronze

Extra Flavors of Life – The Favorite Campaign of a Generation in China

Wrigley Confectionery China

BBDO Guangzhou

China

Bronze

I Quit – From Anti-Smoking to Pro-Quitting

Health Promotion Board Singapore

Ogilvy & Mather Singapore

Singapore

Multi Market – Products

Gold

How Snickers Got on its Game in Asia

Mars Foods

BBDO Hong Kong

Hong Kong

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing