Dentsu Aegis rolls out experimental marketing brand psLive in Asia

Ashish Bhasin

Ashish Bhasin

Dentsu Aegis Network is rolling out experimental marketing offering psLive across Asia, starting in India.

The network will be run in this region by Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia, who will lead both psLive and Posterscope as APAC chairman.

Bhasin said: “We will begin with rebranding our existing, vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spend.”

“PsLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market,” he said.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific, added: “psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.”


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