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Former Brandscreen CEO Stu Spiteri joins US ad tech firm Krux to launch Singapore operation

Stu SpiteriStu Spiteri, the former chief executive of troubled demand side platform Brandscreen, has joined US-based data management firm Krux to launch the company’s operations in Singapore.

Spiteri left Brandscreen after the Australian company went into administration after Christmas. The company later sold to US firm Zenovia.

He joins Krux as Asia Pacific managing director.

Krux already does business in Asia, with clients including CCI Japan, DNP Japan, News Limited, CarSales.com.au and RealEstate.com.au, and Spiteri will lead sales and business development for the firm.

Krux co-founder and CEO Tom Chavez said in a press release: “The Asia-Pacific region, with 400 percent revenue increase in 2013 and a more than doubling of clients, has shown consistent organic growth and demand for Krux’s data management technology.”

“Now, with the addition of veteran digital pro Stu Spiteri to our management team, and the opening of our first office in Asia, we’ve increased our ability to support the needs of brand managers, marketers and publishers throughout the region,” he said.

Before joining Brandscreen, Spiteri was chief operating officer of News Digital Media, the online arm of News Corp in Australia. He has also worked at Google as Asia Pacific head of platforms and Akamai Technologies, where he was APAC MD.

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