Fox International hands regional MD duties to Joon Lee and Simeon Dawes

Joon Lee

Joon Lee

Fox International Channels has handed additional responsibility to two of its most senior executives in Asia.

Joon Lee, EVP of content and comms for Asia Pacific and the Middle East, takes on the additional role of MD of Hong Kong and Southeast Asia.

And Simeon Dawes, EVP of ad sales and partnerships for Asia Pacific and the Middle East, is now to run FIC’s Middle Eastern operations as MD.

Both will continue to be based in Hong Kong.

Zubin Gandevia, president of FIC APAC and Middle East, said, “I have worked with both Joon and Simeon for years and am struck every day by their work ethic, smarts and passion for our business. Joon has held various roles in the company and knows our business incredibly well. Not only is he well-respected by his team but also by his peers as an exemplary leader, so he was a natural choice to lead our Hong Kong and Southeast Asia business.”

“Simeon’s extensive experience and proven success in building partnerships and growing revenue also made him a natural choice to lead our Middle East business. Our free-to-air play in that region is becoming increasingly more important and having Simeon’s expertise in the ad business will give us a significant edge,” he added.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing