The future of media trading to be debated at Mumbrella360

Mumbrella360The future of media trading in Asia is to be debated at Mumbrella’s annual conference in Sydney in June.

The heads of two of Asia’s leading agency trading desks are to join a programmatic tech specialist to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage.

Cindy Deng

Cindy Deng

The panel, to be moderated by Mumbrella Asia’s editor Robin Hicks, will consist of Grace Liau, general manager at VivaKi Asia Pacific’s trading desk Audience On Demand, Lee Smith, digital platforms lead for Omnicom Media Group APAC, Cindy Deng, APAC managing director of programmatic trading platform Turn, and Kerry McCabe, APAC managing director of Radium One.

Lee Smith

Lee Smith

Deng, who has spent much of her career in senior sales and operations roles at Yahoo! in markets including Hong Kong, Taiwan and Korea, joined Turn just over a year and half ago, and is based in Hong Kong. She oversees APAC operations for Turn, which has also offices in Sydney, Singapore and Tokyo. Deng will provide the tech perspective on the challenges facing programmatic trading.

Smith, the former managing director of OMD Canada, is responsible for a footprint of 14 countries and over 400 platforms experts across Asia. He was handed an additional role as Asia Pacific president for Annalect, Omnicom Media Group’s data-driven marketing division, in September 2012.

Grace Liau

Grace Liau

Liau has been in her current role running AOD in Asia for seven months. She moved from Boston in October last year, where she was SVP of partnerships, platforms and ad ops for Vivaki, Publicis Groupe’s media buying operation.

Kerry McCabe runs the region for Radium One from Sydney. He joined the company only seven months ago after a stint as a leadership coach. Before that, he was director of advertising and online at Microsoft Australia, and prior to that worked in a regional role for Microsoft as GM of the company’s advertising and publishing division.

Mumbrella360 takes place in the first week of June, with an industry speed networking afternoon on June 3, followed by the conference itself on 4 and 5 June.

Sessions already announced for Mumbrella360 – Australia’s largest media and marketing event – include a keynote presentation from the international commercial chief of BuzzFeed and a rare public appearance from News Corp co-chairman Lachlan Murdoch.


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