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Leo Burnett India chief creative officer ‘Pops’ leaves after 17 years of service

PopsKV Sridhar, better known as Pops, is leaving Leo Burnett India where he has been chief creative officer after 17 years with the company.

According to Leo Burnett, Sridhar has decided to “take the leap to reinvent himself and pursue other interests.”

His last day with the agency will be 4 May, and the agency says a replacement will be announced shortly.

Sridhar started his 30-year career in advertising as a Bollywood film billboard painter. He has won awards at Cannes Lions, New York Festival and, under his leadership, Leo Burnett India won agency of the year within the network twice.

Saurabh Varma, CEO of Leo Burnett Group India, said: “Pops has always been a young man at heart and once again his nomadic spirit has led him to look at things afresh and follow his heart to pursue new adventures. We want to thank him for his tremendous contribution over the years, building Leo Burnett India into the creative powerhouse it is today. The agency and I will continue to build on the creative trajectory he has set.”

Sridhar said: “It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency’s creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, worked on some of the most exciting campaigns with some of the most amazing clients.”

“For now, I would like to take a break to reinvent, rediscover and rededicate myself. I wish Saurabh and Leo Burnett great success,” he said.

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