Millward Brown appoints Narayanan Radhakrishnan as Southeast Asia chief client officer

WPP research company Millward Brown has appointed Narayanan Radhakrishnan as chief client officer for Southeast Asia.

The announcement:

MBSingapore – April 2nd, 2014 – Global brand, media and communications consultancy, Millward Brown, today announces Mr. Narayanan Radhakrishnan has joined the company as Chief Client Officer, South-East Asia (SEA).

In his new role, Narayanan reports to Nichola Rastrick, Managing Director of SEA, and joins the SEA management team. He takes over from Priti Mehra who has served as SEA Chief Client Officer for the last four years and recently moved to become Managing Director of Singapore.

Narayanan brings more than 20 years of experience across media and digital and has spent over a decade as a client leader on a number of leading FMCG businesses. Most recently, he was the Chief Operating Officer at Mediacom in China where he developed client contact strategies and built strong relationships with senior regional and global clients. Previously, as Vice President in Ogilvy, he developed integrated advertising strategies, including general market advertising, digital platforms, public relations, experiential/event marketing and in-store communications.

“We’re pleased to welcome Narayanan to Millward Brown,” said Rastrick. “His first-hand experience gained in creative and media agencies fits perfectly with our mission to help clients grow great brands. Together with his strong team, he will drive optimised media investments and stronger creative development for our clients across SEA to grow brand value.”

Narayanan has an MBA from T A Pai Management Institute, Manipal India.

Source: press release


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