R/GA eyes regional expansion as Jim Moffatt returns to the agency as APAC boss

Jim MoffattR/GA has appointed Jim Moffatt to run the digital’s agency’s Asia Pacific operations.

Moffatt, who was formerly MD of R/GA London for a six-year stint, returns to the agency after a year-long sabbatical.

He re-joins with a brief to build on the agency’s operations in Singapore and Sydney and expand elsewhere in the region.

He will report to the agency’s founder, New York-based Bob Greenberg.

Greenberg said in a press release: “Asia Pacific is a region that only grows in importantance for our clients. We already have successful offices in Sydney and Singapore, and we see ample opportunity to strengthen our presence to serve the needs of new and existing clients.”

“We’re very excited to welcome Jim Moffatt back to R/GA. His proven track record as a collaborative and inspirational leader together with his history of delivering innovative and transformational work for Clients make him a perfect fit for this new role,” he said.

In his career, Moffatt has worked as director of integration at AKQA in London where he managed the Nike football business globally, the Coca-Cola business for Europe, and Virgin United globally. He also worked client-side, at Nike, and was part of the team that launched the Run London series.


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