Smart delivers flowers and food to Hong Kongers to promote electric car

SmartSmall car brand SMART is making ‘fun-sized’ deliveries of food and flowers across Hong Kong today as part of an awareness-raising campaign for its smart fortwo electric car.

“To demonstrate our zippy credentials we’ve challenged ourselves to deliver a little happiness to your doorstep,” the brand explains on its website.

Orders can be placed by visiting the website

The agency behind the campaign was Ogilvy.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing