Standard Chartered Bank wraps Hong Kong skyscraper to launch wealth management hub

Stan Chart building wrapStandard Chartered Bank has installed a super-sized illuminated building wrap on a skyscraper in Hong Kong as part of a campaign to unveil its new wealth management centre in the territory.

The animated LED building wrap is running on the largest video wall in Hong Kong, on CITIC Tower in the heart of the financial district.

As well as the building wrap, the campaign will include other out of home executions and print.

“Strategic location along the coastline together with the amusing animation on the largest video wall in HK will definitely capture the eyeballs of both locals and tourists, creating a talking point in town,” said Cedric Lam, GM of PHD Hong Kong.

The agencies behind the campaign were TBWA and PHD.


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