News

UM Australia wins agency of the year at Festival of Media, Starcom wins network of the year

Screen Shot 2014-04-09 at 12.31.11 PMUM Australia has picked up of some of the top gong in media picking up the Festival of Media global’s agency of the year award and global’s campaign of the year, at a ceremony in Rome last night.

The agency was recognised with the campaign prize for its work on The Australian Government’s campaign called Cross the Line (XTL), a youth-focused initiative that promotes respectful relationships and the responsible use of social media.

The global media agency network of the year went to Starcom.

The winners list in full:

ENTERING COMPANY CAMPAIGN COUNTRY BRAND OTHER CREDITS
Best Communications Strategy
Starcom MediaVest GroupGOLD WINNER Warsaw 1935 Poland Prudential Next, Havas PR
UMSILVER WINNER Fast Front Pages Australia News Corp Australia Metro Mastheads
MECBRONZE WINNER A Whiter Smile – the new little black dress Australia Colgate Optic White
UM ‘Smiling is an act of charity’- LISTERINE rides on a cultural insight Malaysia Listerine Malaysia
Mindshare AXE APOLLO:  NOTHING BEATS AN ASTRONAUT United States Axe Deodorant
MediaCom Creating a media channel to fight Hepatitis C Australia Hepatitis C
UM Dutch Lady’s Unique Fasting Companion for Kids during the Holy Month of Ramadan Malaysia Dutch Lady
Carat Embrace DIY: Reveal the Designer in You United States Venus
MediaCom Etihad – Mapped Out MENA Etihad M&C Saatchi, Splash & LinkedIn
Mindshare Kissanpur  2.0 “Where What You Grow Is What You Eat” India Hindustan Unilever (HUL)
Starcom MediaVest Group OREO Cookie vs. Creme United States OREO 360i
Starcom MediaVest Group Pause for a cuppa United Kingdom Tetley Tea
MediaCom Soldier for Women India Gillette India Ltd BBDO; Webber ; Encompass;
PHD Summer Boredom Busters United Kingdom Sainsbury’s AMV, DRUM, Dare
Starcom MediaVest Group UHP First Step to Livelihood Philippines United Home Products (UHP)
Best Content Creation Award
ToolGOLD WINNER Remote Control Tourist United States Tourism Victoria Clemenger BBDO
Zenith OptimediaSILVER WINNER Nescafé really friends France Nescafé Publicis Conseil
Forsman & BodenforsBRONZE WINNER The Epic Split Sweden Volvo Trucks Folke Film, Swiss,  Plop
Dagmar(Starcom MediaVest Group) A crazy Dane rapping in Finnish: The unusual story of the Kickers relaunch Finland Estrella Kickers Estrella Oy, Anatom Pictures
Havas Media Allende, an assassinated ideology France Upside Television
Mindshare Axe Hair – Styled in Seconds United States Axe Hair  (e.g. cif)
Starcom MediaVest Group Ensuring Life Goes On Australia GIO Powered by Nine
Starcom MediaVest Group FilmSpeed United States Forza Motorsport 5 for Xbox One
Starcom MediaVest Group Fruit Hatchback – The All-New (Edible) Swedish Car! Sweden Ahlgrens bilar Cloetta Sweden AB,  King Edward, Vurpa, Blindspot
Starcom MediaVest Group Heineken- The Candidate United Kingdom Heineken Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly
Riot Johnnie Walker – The Walkers Brazil Johnnie Walker BBH Worldwide
Forsman & Bodenfors Live Test Series Sweden Volvo Trucks
SapientNitro Make Boring Brilliant United States vitaminwater
MediaCom Smart Performer United States Audi GroupM Entertainment
Best Contribution to a Campaign by a Media Owner
YahooGOLD WINNER Life’s Journeys United Kingdom Life of Pi Vizeum, Mindshare Hong Kong
ESPNSILVER WINNER ESPN and DiscoverAmerica.com – Discover Sport United States DiscoverAmerica.com
ESPNBRONZE WINNER Basketball Capitals presented by Turkish Airlines United States Turkish Airlines 100bares – Production Agency
ESPN ESPN and Nokia – Sport in your Pocket United States Nokia
Ebuzzing Heineken Road To The Final United Kingdom Heineken Starcom Mediavest Group
Eurosport Lexus – “Sports Excellence” in partnership with Eurosport United Kingdom Lexus ZenithOptimedia
CNN International Lexus / Blueprint United States Lexus Zenith Optimedia
Clear Channel Media + Entertainment Macy’s iHeartRadio Rising Star Contest United States Macy’s
Microsoft Microsoft – Samsung SOS Island United Kingdom Samsung Starcom Mediavest Group
Best Digitally Integrated Campaign
MediaComGOLD WINNER Etihad – Mapped Out MENA Etihad M&C Saatchi, Splash  & LinkedIn
PHDSILVER WINNER Real Beauty Sketches United Kingdom Dove Ogilvy, Edelman, The Audience, Mavens, Youtube
Forsman & BodenforsSILVER WINNER Live Test Series + The Chase 360° Sweden Volvo Trucks B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss,  Plan8, Plop, 750, Adelphoi
OMD Clorox Cleans Sin City United States Bleach Clorox, DDB, Ketchum
OMD Drink Good Do Good United States Naked Juice Naked Juice, Zynga
Starcom MediaVest Group Fruit Hatchback – The All-New (Edible) Swedish Car! Sweden Ahlgrens bilar Cloetta Sweden AB, King Edward, Vurpa, Blindspot
Starcom MediaVest Group Hanes dares women to over share United States Hanes Women’s Cotton Underwear The Martin Agency, Weber Shandwick
Mindshare Leave a Man, Come Back a Hero Australia Lynx SOAP Creative
OMD Lilly – Get it out of the way Global Lilly
MEC Stoptober United Kingdom Public Health England Dare, Now, 23 Red, Freud, Ogilvy One
MediaCom The 4 to 9ers United States Subway Content & Co.
Starcom MediaVest Group The Two Kings of the Netherlands Netherlands Samsung Galaxy S4 Saatchi & Saatchi, Leo Burnett
OMD Two Thoughts One Goal Hong Kong Wyeth Materna Wunderman, AGENDA (Hong Kong) Limited
PHD Winning Moments China Clear Anti-Dandruff Shampoo FUGU MOBILE, INMOBI
Best Engagement Strategy
MediaComGOLD WINNER Soldier for Women India Gillette India Ltd BBDO, Webber, Encompass
Starcom MediaVest GroupSILVER WINNER Fruit Hatchback – The All-New (Edible) Swedish Car! Sweden Ahlgrens bilar Cloetta Sweden AB, King Edward, Vurpa, Blindspot
Starcom MediaVest GroupBRONZE WINNER UHP First Step to Livelihood Philippines United Home Products (UHP) .
UM Coca-Cola- “Saving the Polar Bears (arctic home)” Denmark Coca-Cola Essencius , Unfold by Essencius , Marvelous , Wunderman
Starcom MediaVest Group Heineken- The Candidate United Kingdom Heineken Publicis,  Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly
Madison Media Infinity How Radio triggered 1.6 years of engagement around an unspeakable problem India Mediker Anti-Lice Treatment Naturals
UM Lambnesia Australia Lamb BMF, Hausmann
Starcom MediaVest Group The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
Best Entertainment Platform
UMGOLD WINNER Spend Your Lunch Well Australia ING DIRECT Ensemble, Soap creative, Droga5, Reprise
Starcom MediaVest GroupSILVER WINNER Heineken- The Candidate United Kingdom Heineken Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly
MediaComBRONZE WINNER Creating a media channel to fight Hepatitis C Australia Hepatitis C
Microsoft Anchorman 2: Ron Burgundy Takes over MSN United Kingdom Anchorman 2 MEC
MediaCom Creating an Intimate Conversation at Scale Colombia Gynoncanesten JWT
Forsman & Bodenfors Live Test Series Sweden Volvo Trucks B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss,  Plan8, Plop, 750, Adelphoi
Starcom Mediavest Group Planeta de Ideas Mexico Ciel LiquidThread SMG Content Division
Mindshare Protect Your Idol China Castrol
Starcom MediaVest Group Samsung gets smart with App development Australia Samsung
MediaCom The Beetle Convertible Shark Cage United States Beetle Deutsch, Edelman, Discovery Channel
PHD The Performan Hong Kong Durex Kitchen
OMD Waterstones The Book That Made Me United Kingdom Waterstones Sky
Best Event/Experiential Campaign
UMGOLD WINNER BUDWEISER- “RED LIGHT” Canada Budweiser AB InBev
Touché!PHDSILVER WINNER Canadian Tire Ice Truck Canada Canadian Tire TAXI, NOTCH, FUSE , Iceculture, Canadian Tire
InitiativeBRONZE WINNER Red Bull Soapbox Race brings its comedy of crashes to Taiwan Taiwan Red Bull FTV, MTV, Milk
Mindshare 106,000 Found India Closeup Toothpaste
Mindshare Ben & Jerry’s Sundae Sessions Australia Ben & Jerry’s
MediaCom Having incomplete auto insurance is like having an incomplete vehicle Colombia Allianz REP GREY, G2
Ogilvy DigitalHealth Hyposimulator United Kingdom Onglyza
Forsman & Bodenfors Live Test Series Sweden Volvo Trucks B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi
MEC London’s Earth Hour goes ‘into darkness’ with Star Trek United Kingdom Paramount Pictures UK Paramount Pictures UK, Kinetic, Abundant, Way to Blue, Ars Electronica Futurelab, Ascending Technologies
1 Digital Media Group (1DMG) Rexona Run To Your Beat Philippines Rexona
Mindshare Sunlight – It’s Raining Roses India Sunlight Detergent Powder LOWE LDB
Mindshare Surf EW-Worshipping the Lord with 10 Hands India Surf Excel Sakal Group
Best Launch Campaign
RocketGOLD WINNER Beetleing New Zealand VW Beetle DDB
MindshareSILVER WINNER Lynx Space Academy – To Infinity and Beyond United Kingdom Lynx BBH, TMW, Mischief, Slice, GrandVisual, Shazam
Starcom MediaVest GroupBRONZE WINNER The Two Kings of the Netherlands Netherlands Samsung Galaxy S4 Saatchi & Saatchi, Leo Burnett
VivaKi Solutions Going native to launch the BlackBerry Q5 United Kingdom BlackBerry UK ChannelFlip, AMV BBDO
Mindshare Lipton Ice Tea Virgin Cocktails “Snaps of Summer” Australia Lipton Ice Tea Pedestrian.TV, Soap, Pulse
UM Locally Famous Australia MasterCard McCann, The Origin Agency, MercerBell, ICLP, Ensemble, Reprise
Initiative Red Bull Soapbox Race brings its comedy of crashes to Taiwan Taiwan Red Bull FTV, MTV, Milk, Yahoo! Sports
MediaCom Smart Performer United States Audi
UM Spend Your Lunch Well Australia ING DIRECT Ensemble, Soap creative, Droga5, Reprise
Starcom MediaVest Group The Face of Fandom United States Xbox One Ayzenberg
Best Social Media Strategy
UMGOLD WINNER XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise
OMDSILVER WINNER Twitter Cup Australia TAB TBWA
PHDBRONZE WINNER Real Beauty Sketches United Kingdom Dove Ogilvy, Edelman, The Audience, Mavens, Youtube
Starcom MediaVest Group Basil Hayden’s Gamble Worth Millions United States Basil Hayden’s Bourbon
MEC Channelling The Character Australia Bad Grandpa
UM Coca-Cola- “Saving the Polar Bears (arctic home)” Denmark Coca-Cola Essencius, Unfold by Essencius, Marvelous, Wunderman
MediaCom Etihad – Mapped Out MENA Etihad M&C Saatchi, Splash London & LinkedIn
Starcom MediaVest Group OREO Cookie vs. Creme United States OREO 360i
MediaCom Soldier for Women India Gillette India Ltd BBDO, Webber, Encompass
Starcom MediaVest Group The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
MediaCom The Excuse – Die Ausrede Germany Deutsche Telekom “Community Film” – Gerhard Kiefer
Best Targeted Campaign
InitiativeGOLD WINNER Carefree Secret Talks United Arab Emirates Carefree
MediaComSILVER WINNER Snickers Misspelling United Kingdom Mars Chocolate – Snickers AMVBBDO
UMBRONZE WINNER XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise
UM ‘Smiling is an act of charity’- LISTERINE rides on a cultural insight Malaysia Listerine Malaysia
UM “One Direction Kik’s Off its New Album” United States One Direction Kik, Kettle NYC, IPG Media Lab
MediaCom Etihad – Mapped Out MENA Etihad M&C Saatchi, Splash London & LinkedIn
HAVAS MEDIA Fish don’t get wet Spain Invest for children Foundation
Starcom MediaVest Group Food Trucks for Chow Hounds United States Chef Michael’s Dog Food CRN, Kicking Cow, Checkmark, Tenthwave, JSHA, Neo
Innocean Worldwide Europe GmbH KIA CARS (REVOO) United Kingdom Kia Motors Havas Media, REEVOO
Excelerator Media, Division of Mindshare Canada Mazda “Pick a Fight” Canada Mazda3 Catalyst
Starcom MediaVest Group T-Mobile Mobile Number Portability Poland T-Mobile Engine
Best Use of Content
ONIRIA\TBWAGOLD WINNER No name match Paraguay Unicef Metropolis Films, El Bagre Productora, LFZ Films, Inthependiente, Elemental
MediaComSILVER WINNER Norway´s Greatest Gift Norway Posten Kitchen
MediaComBRONZE WINNER The 4 to 9ers United States Subway Content & Co.
Mindshare AXE APOLLO:  NOTHING BEATS AN ASTRONAUT United States Axe Deodorant Mindshare Entertainment
UM Dodge Defiance- “Only the Defiant Survive” United States Dodge Wieden+Kennedy, NBC Universal/Syfy
Starcom MediaVest Group Heineken Dropped United Kingdom Heineken Wieden & Kennedy, AOL International, Be-On, Tribal DDB, Edelman, Media Monks, Wefilm
Starcom MediaVest Group Heineken- The Candidate United Kingdom Heineken Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly
PHD How “support team stories” meant game, set and match for ANZ Australia ANZ Bank Octagon, Dave Clark Design, Gemba
OMD PepsiCo Ramadan Power of One United Arab Emirates PepsiCo – Pepsi & Lay’s BBDO, OMD, Impact Proximity, PepsiCo
MediaCom Smart Performer United States Audi
MediaCom Soldier for Women India Gillette India Ltd BBDO, Webber, Encompass
Forsman & Bodenfors The Epic Split Sweden Volvo Trucks Folke Film, Swiss, Plop
MediaCom Volkswagen Golf GTI, Play The Road United Kingdom Volkswagen Tribal DDB
Best Use of Mobile
PHDGOLD WINNER Mobile Entertainment Box India Kaan Khajura Teshan Netcore, Viva Connect/ Viva Infomedia
EVRYTHNGSILVER WINNER Dads Deserve Better United Kingdom Johnnie Walker & Buchanan’s Independents United, LOVE
UMBRONZE WINNER CARRIE CALL Japan Movie Model Case, INC.
Mindshare “Citra” wishes Goodnight Indonesia Indonesia Citra
UM 100Plus Private Trainer in Your Pocket Malaysia F&N Interflavine Pte Ltd / 100PLUS
Tool BMW Become Electric United States BMW WCRS London
MediaCom Beyond Advertising Nescafé DolceWord Denmark Nescafé Dolce Gusto MEC ACCESS, DRF, AddThunder
UM Target Toy Sale Australia Target Mnet
PHD The Good Life Club India Brooke Bond Hungama Digital
Mindshare Turkcell Who Has Called? Turkey Turkcell
Best Use of Technology
Magyar Telekom PlcGOLD WINNER Sky Gallery Hungary Telekom DDB
Starcom MediaVest GroupSILVER WINNER Pause for a cuppa United Kingdom Tetley Tea
EVRYTHNG Dads Deserve Better United Kingdom Johnnie Walker & Buchanan’s Independents United, LOVE
KoffeeCup MINI: Not Normal United Kingdom MINI/MINI KoffeeCup, Posterscope, Vizeum , iris
OMD See the world at home Hong Kong Wyeth Gold TBWA
PHD Weleda – TV meets 2nd Screen Germany Weleda AG WyWy GmbH
Xaxis Xaxis Sync Provides Cross-Channel Engagement Netherlands Activision MEC
Consumer Research Award
MECBRONZE WINNER PROJECT SLIPSTREAM United Kingdom N/A Mirriad, STV, Technology Strategy Board (TSB)
GroupM Asia Pacific 3D Helix Project: Project to Integrate Fragmented Media Research Sources & Currencies In 12 Asian Markets Singapore All Maxus, Telmar, Effective Measure, Nielsen, Kantar, Kinetic, StarCount, the Media Research Group of Asia
YuMe Digital video should be multi-screen, not one screen United States YuMe Decipher Media Research
Yahoo Insight to Inspire a Year of Gen Z at Yahoo United Kingdom Yahoo Truth consulting
Carat Lurpak Spirit Level United Kingdom Lurpak Wieden+Kennedy, Outside Line, Posterscope
OMD Pepsi VMA Study United States Pepsi
The Creative Use of Media Award
MediaComGOLD WINNER Snickers Misspelling United Kingdom Mars Chocolate – Snickers AMVBBDO
UMSILVER WINNER Xbox – #Keycode United Kingdom Xbox
UM Coca-Cola- #LetsEatTogether Romania Coca-Cola MRM Romania/ CME Group, McCann Erickson Creative Services
UM Fast Front Pages Australia News Corp Australia Metro Mastheads
Starcom MediaVest Group The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
UM Windows Office 365 – Work From Anywhere United Kingdom Office 365 Rapport
The Data Innovation Award
MATCH MediaGOLD WINNER IKEA: A data matching love story Australia IKEA
Havas MediaSILVER MEDIA Capacity Management Media UK East Coast Mainline
Starcom MediaVest GroupBRONZE WINNER The Road to Selling Records Goes on a Detour United Kingdom Parlophone
MediaCom Etihad – Mapped Out MENA Etihad M&C Saatchi, Splash London & LinkedIn
Excelerator Media, Division of Mindshare Canada Mazda “Pick a Fight” Canada Mazda3 Catalyst
Starcom MediaVest Group Remembering the #FirstTime: Herbal Essences Goes Classic in a Whole New Way United States Herbal Essences Atelier, MMC, Resource Interactive
The Effectiveness Award
UMGOLD WINNER The Loss Generator Sweden SBAB Le Bureau
OMDSILVER WINNER Quaker Thermoactivation United Kingdom Quaker AMV, Initials, PepsiCo, Ninah
Madison Media InfinityBRONZE WINNER Convincing consumers to become our Sales Force India Parachute Advansed Ayurvedic Hair Oil
Carat Chevy Silverado: Addressable TV United States Chevrolet
Mindshare Communities Unite to Support Small, Local Businesses on Small Business Saturday® United States AMEX
Starcom MediaVest Group Remembering the #FirstTime: Herbal Essences Goes Classic in a Whole New Way United States Herbal Essences Atelier, MMC, Resource Interactive
Havas Media SEM Campaign for LAN Peru LAN Peru
MEC Stoptober United Kingdom Public Health England Dare, Now, 23 Red, Freud, Ogilvy One
Starcom MediaVest Group Taco Bell Redefines the Value of $1 United States Taco Bell: Dollar Cravings Menu Deutsch LA
MediaCom Tag the Weather Sweden Gillette Venus Saatchi & Saatchi
The Retail Award
Starcom MediaVest GroupGOLD WINNER The chocolate with 6,000 names Denmark Marabou Ogilvy, Suzumuchi
Starcom MediaVest GroupSILVER WINNER Treadmill Vending Machine United Arab Emirates Boost Pixel Plus Media
Mindshare #giftforsanta United Kingdom Argos Digital Gift Guide CHI, The Social Practice, ITV, Twitter
Initiative Arch Rivals United Arab Emirates KFC Arabia
Mobext McDonald’s McDelivery Mobile Philippines McDonald’s
Mindshare Rihanna for River Island United Kingdom Rihanna for River Island
MediaCom Tag the Weather Sweden Gillette Venus Saatchi & Saatchi
MediaCom TINE Summer app Norway TINE Los&Co, Notch
The Utility/Public Service Award
OMDGOLD WINNER NSPCC Pants United Kingdom NSPCC Inferno, Global Radio, Netmums
UMSILVER WINNER XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise
MediaComBRONZE WINNER Creating a media channel to fight Hepatitis C Australia Hepatitis C
Mindshare Learn With Toppers India Horlicks
Havas Media One million Mangrove trees Mexico Bonafont
MediaCom Pamilya OnGuard Philippines Safeguard ABS-CBN
WEBSTYLER Santa Swapp Romania Cosmote
MEC Stoptober United Kingdom Public Health England Dare, Now, 23 Red, Freud, Ogilvy One
Starcom MediaVest Group UHP First Step to Livelihood Philippines United Home Products (UHP)
Record-Breaking Brand (in partnership with Guinness World Records)
Grupo SantanderGOLD WINNER Largest sport trivia competition Latin America
ASTRO Malaysia Longest underwater clean-up Malaysia
Darrell Lea Confectionery Australia Largest rocky road Australia Vippet Foods, BBS Communications
Expedia Highest speed dating event on an aircraft England Fleishman-Hillard
Fiji Airways Highest altitude wedding on an aircraft New Zealand PPR New Zealand
Gillette Largest shaving lesson UK Haygarth Creative Agency, Procter & Gamble for Gillette
Kellogg’s Middle East Longest table, largest cereal box, largest cereal breakfast (Attendance) United Arab Emirates
MacMillan’s Children Books Longest chain of paper dolls England
Mondelēz
International
The largest donation of toys in 24 hours United Arab Emirates
Nissan Middle East The heaviest aircraft pulled by a production car United Arab Emirates
Philips Avent Largest online photo album of handwritten notes China
Pricewaterhousecoopers LLP (PWC) Largest financial literally lesson – multiple Venues United States Playworks & Junior Achievement
Samsung Galaxy S4 Zoom Largest photo book Germany Samsung Electronics GmbH, FAKTOR 3 AG
SHARP MEA FZE The largest packaged food mosaic United Arab Emirates
SOHU.IT The largest smartphone ensemble China Vivo XPlay
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