UM Australia wins agency of the year at Festival of Media, Starcom wins network of the year
UM Australia has picked up of some of the top gong in media picking up the Festival of Media global’s agency of the year award and global’s campaign of the year, at a ceremony in Rome last night.
The agency was recognised with the campaign prize for its work on The Australian Government’s campaign called Cross the Line (XTL), a youth-focused initiative that promotes respectful relationships and the responsible use of social media.
The global media agency network of the year went to Starcom.
The winners list in full:
ENTERING COMPANY | CAMPAIGN | COUNTRY | BRAND | OTHER CREDITS |
Best Communications Strategy | ||||
Starcom MediaVest GroupGOLD WINNER | Warsaw 1935 | Poland | Prudential | Next, Havas PR |
UMSILVER WINNER | Fast Front Pages | Australia | News Corp Australia Metro Mastheads | – |
MECBRONZE WINNER | A Whiter Smile – the new little black dress | Australia | Colgate Optic White | – |
UM | ‘Smiling is an act of charity’- LISTERINE rides on a cultural insight | Malaysia | Listerine Malaysia | – |
Mindshare | AXE APOLLO: NOTHING BEATS AN ASTRONAUT | United States | Axe Deodorant | – |
MediaCom | Creating a media channel to fight Hepatitis C | Australia | Hepatitis C | – |
UM | Dutch Lady’s Unique Fasting Companion for Kids during the Holy Month of Ramadan | Malaysia | Dutch Lady | – |
Carat | Embrace DIY: Reveal the Designer in You | United States | Venus | – |
MediaCom | Etihad – Mapped Out | MENA | Etihad | M&C Saatchi, Splash & LinkedIn |
Mindshare | Kissanpur 2.0 “Where What You Grow Is What You Eat” | India | Hindustan Unilever (HUL) | – |
Starcom MediaVest Group | OREO Cookie vs. Creme | United States | OREO | 360i |
Starcom MediaVest Group | Pause for a cuppa | United Kingdom | Tetley Tea | – |
MediaCom | Soldier for Women | India | Gillette India Ltd | BBDO; Webber ; Encompass; |
PHD | Summer Boredom Busters | United Kingdom | Sainsbury’s | AMV, DRUM, Dare |
Starcom MediaVest Group | UHP First Step to Livelihood | Philippines | United Home Products (UHP) | – |
Best Content Creation Award | ||||
ToolGOLD WINNER | Remote Control Tourist | United States | Tourism Victoria | Clemenger BBDO |
Zenith OptimediaSILVER WINNER | Nescafé really friends | France | Nescafé | Publicis Conseil |
Forsman & BodenforsBRONZE WINNER | The Epic Split | Sweden | Volvo Trucks | Folke Film, Swiss, Plop |
Dagmar(Starcom MediaVest Group) | A crazy Dane rapping in Finnish: The unusual story of the Kickers relaunch | Finland | Estrella Kickers | Estrella Oy, Anatom Pictures |
Havas Media | Allende, an assassinated ideology | France | Upside Television | – |
Mindshare | Axe Hair – Styled in Seconds | United States | Axe Hair (e.g. cif) | – |
Starcom MediaVest Group | Ensuring Life Goes On | Australia | GIO | Powered by Nine |
Starcom MediaVest Group | FilmSpeed | United States | Forza Motorsport 5 for Xbox One | – |
Starcom MediaVest Group | Fruit Hatchback – The All-New (Edible) Swedish Car! | Sweden | Ahlgrens bilar | Cloetta Sweden AB, King Edward, Vurpa, Blindspot |
Starcom MediaVest Group | Heineken- The Candidate | United Kingdom | Heineken | Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly |
Riot | Johnnie Walker – The Walkers | Brazil | Johnnie Walker | BBH Worldwide |
Forsman & Bodenfors | Live Test Series | Sweden | Volvo Trucks | – |
SapientNitro | Make Boring Brilliant | United States | vitaminwater | – |
MediaCom | Smart Performer | United States | Audi | GroupM Entertainment |
Best Contribution to a Campaign by a Media Owner | ||||
YahooGOLD WINNER | Life’s Journeys | United Kingdom | Life of Pi | Vizeum, Mindshare Hong Kong |
ESPNSILVER WINNER | ESPN and DiscoverAmerica.com – Discover Sport | United States | DiscoverAmerica.com | – |
ESPNBRONZE WINNER | Basketball Capitals presented by Turkish Airlines | United States | Turkish Airlines | 100bares – Production Agency |
ESPN | ESPN and Nokia – Sport in your Pocket | United States | Nokia | – |
Ebuzzing | Heineken Road To The Final | United Kingdom | Heineken | Starcom Mediavest Group |
Eurosport | Lexus – “Sports Excellence” in partnership with Eurosport | United Kingdom | Lexus | ZenithOptimedia |
CNN International | Lexus / Blueprint | United States | Lexus | Zenith Optimedia |
Clear Channel Media + Entertainment | Macy’s iHeartRadio Rising Star Contest | United States | Macy’s | – |
Microsoft | Microsoft – Samsung SOS Island | United Kingdom | Samsung | Starcom Mediavest Group |
Best Digitally Integrated Campaign | ||||
MediaComGOLD WINNER | Etihad – Mapped Out | MENA | Etihad | M&C Saatchi, Splash & LinkedIn |
PHDSILVER WINNER | Real Beauty Sketches | United Kingdom | Dove | Ogilvy, Edelman, The Audience, Mavens, Youtube |
Forsman & BodenforsSILVER WINNER | Live Test Series + The Chase 360° | Sweden | Volvo Trucks | B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi |
OMD | Clorox Cleans Sin City | United States | Bleach | Clorox, DDB, Ketchum |
OMD | Drink Good Do Good | United States | Naked Juice | Naked Juice, Zynga |
Starcom MediaVest Group | Fruit Hatchback – The All-New (Edible) Swedish Car! | Sweden | Ahlgrens bilar | Cloetta Sweden AB, King Edward, Vurpa, Blindspot |
Starcom MediaVest Group | Hanes dares women to over share | United States | Hanes Women’s Cotton Underwear | The Martin Agency, Weber Shandwick |
Mindshare | Leave a Man, Come Back a Hero | Australia | Lynx | SOAP Creative |
OMD | Lilly – Get it out of the way | Global | Lilly | – |
MEC | Stoptober | United Kingdom | Public Health England | Dare, Now, 23 Red, Freud, Ogilvy One |
MediaCom | The 4 to 9ers | United States | Subway | Content & Co. |
Starcom MediaVest Group | The Two Kings of the Netherlands | Netherlands | Samsung Galaxy S4 | Saatchi & Saatchi, Leo Burnett |
OMD | Two Thoughts One Goal | Hong Kong | Wyeth Materna | Wunderman, AGENDA (Hong Kong) Limited |
PHD | Winning Moments | China | Clear Anti-Dandruff Shampoo | FUGU MOBILE, INMOBI |
Best Engagement Strategy | ||||
MediaComGOLD WINNER | Soldier for Women | India | Gillette India Ltd | BBDO, Webber, Encompass |
Starcom MediaVest GroupSILVER WINNER | Fruit Hatchback – The All-New (Edible) Swedish Car! | Sweden | Ahlgrens bilar | Cloetta Sweden AB, King Edward, Vurpa, Blindspot |
Starcom MediaVest GroupBRONZE WINNER | UHP First Step to Livelihood | Philippines | United Home Products (UHP) | . |
UM | Coca-Cola- “Saving the Polar Bears (arctic home)” | Denmark | Coca-Cola | Essencius , Unfold by Essencius , Marvelous , Wunderman |
Starcom MediaVest Group | Heineken- The Candidate | United Kingdom | Heineken | Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly |
Madison Media Infinity | How Radio triggered 1.6 years of engagement around an unspeakable problem | India | Mediker Anti-Lice Treatment Naturals | – |
UM | Lambnesia | Australia | Lamb | BMF, Hausmann |
Starcom MediaVest Group | The chocolate with 6,000 names | Denmark | Marabou | Ogilvy, Suzumuchi |
Best Entertainment Platform | ||||
UMGOLD WINNER | Spend Your Lunch Well | Australia | ING DIRECT | Ensemble, Soap creative, Droga5, Reprise |
Starcom MediaVest GroupSILVER WINNER | Heineken- The Candidate | United Kingdom | Heineken | Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly |
MediaComBRONZE WINNER | Creating a media channel to fight Hepatitis C | Australia | Hepatitis C | – |
Microsoft | Anchorman 2: Ron Burgundy Takes over MSN | United Kingdom | Anchorman 2 | MEC |
MediaCom | Creating an Intimate Conversation at Scale | Colombia | Gynoncanesten | JWT |
Forsman & Bodenfors | Live Test Series | Sweden | Volvo Trucks | B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi |
Starcom Mediavest Group | Planeta de Ideas | Mexico | Ciel | LiquidThread SMG Content Division |
Mindshare | Protect Your Idol | China | Castrol | – |
Starcom MediaVest Group | Samsung gets smart with App development | Australia | Samsung | – |
MediaCom | The Beetle Convertible Shark Cage | United States | Beetle | Deutsch, Edelman, Discovery Channel |
PHD | The Performan | Hong Kong | Durex | Kitchen |
OMD | Waterstones The Book That Made Me | United Kingdom | Waterstones | Sky |
Best Event/Experiential Campaign | ||||
UMGOLD WINNER | BUDWEISER- “RED LIGHT” | Canada | Budweiser | AB InBev |
Touché!PHDSILVER WINNER | Canadian Tire Ice Truck | Canada | Canadian Tire | TAXI, NOTCH, FUSE , Iceculture, Canadian Tire |
InitiativeBRONZE WINNER | Red Bull Soapbox Race brings its comedy of crashes to Taiwan | Taiwan | Red Bull | FTV, MTV, Milk |
Mindshare | 106,000 Found | India | Closeup Toothpaste | – |
Mindshare | Ben & Jerry’s Sundae Sessions | Australia | Ben & Jerry’s | – |
MediaCom | Having incomplete auto insurance is like having an incomplete vehicle | Colombia | Allianz | REP GREY, G2 |
Ogilvy DigitalHealth | Hyposimulator | United Kingdom | Onglyza | – |
Forsman & Bodenfors | Live Test Series | Sweden | Volvo Trucks | B-Reel, Smuggler, Folke Film, The Mill, Sto.pp, Spoon, Swiss, Plan8, Plop, 750, Adelphoi |
MEC | London’s Earth Hour goes ‘into darkness’ with Star Trek | United Kingdom | Paramount Pictures UK | Paramount Pictures UK, Kinetic, Abundant, Way to Blue, Ars Electronica Futurelab, Ascending Technologies |
1 Digital Media Group (1DMG) | Rexona Run To Your Beat | Philippines | Rexona | – |
Mindshare | Sunlight – It’s Raining Roses | India | Sunlight Detergent Powder | LOWE LDB |
Mindshare | Surf EW-Worshipping the Lord with 10 Hands | India | Surf Excel | Sakal Group |
Best Launch Campaign | ||||
RocketGOLD WINNER | Beetleing | New Zealand | VW Beetle | DDB |
MindshareSILVER WINNER | Lynx Space Academy – To Infinity and Beyond | United Kingdom | Lynx | BBH, TMW, Mischief, Slice, GrandVisual, Shazam |
Starcom MediaVest GroupBRONZE WINNER | The Two Kings of the Netherlands | Netherlands | Samsung Galaxy S4 | Saatchi & Saatchi, Leo Burnett |
VivaKi Solutions | Going native to launch the BlackBerry Q5 | United Kingdom | BlackBerry UK | ChannelFlip, AMV BBDO |
Mindshare | Lipton Ice Tea Virgin Cocktails “Snaps of Summer” | Australia | Lipton Ice Tea | Pedestrian.TV, Soap, Pulse |
UM | Locally Famous | Australia | MasterCard | McCann, The Origin Agency, MercerBell, ICLP, Ensemble, Reprise |
Initiative | Red Bull Soapbox Race brings its comedy of crashes to Taiwan | Taiwan | Red Bull | FTV, MTV, Milk, Yahoo! Sports |
MediaCom | Smart Performer | United States | Audi | – |
UM | Spend Your Lunch Well | Australia | ING DIRECT | Ensemble, Soap creative, Droga5, Reprise |
Starcom MediaVest Group | The Face of Fandom | United States | Xbox One | Ayzenberg |
Best Social Media Strategy | ||||
UMGOLD WINNER | XTL | Australia | Department of Families, Housing, Communities and Indigenous Affairs | Reprise |
OMDSILVER WINNER | Twitter Cup | Australia | TAB | TBWA |
PHDBRONZE WINNER | Real Beauty Sketches | United Kingdom | Dove | Ogilvy, Edelman, The Audience, Mavens, Youtube |
Starcom MediaVest Group | Basil Hayden’s Gamble Worth Millions | United States | Basil Hayden’s Bourbon | – |
MEC | Channelling The Character | Australia | Bad Grandpa | – |
UM | Coca-Cola- “Saving the Polar Bears (arctic home)” | Denmark | Coca-Cola | Essencius, Unfold by Essencius, Marvelous, Wunderman |
MediaCom | Etihad – Mapped Out | MENA | Etihad | M&C Saatchi, Splash London & LinkedIn |
Starcom MediaVest Group | OREO Cookie vs. Creme | United States | OREO | 360i |
MediaCom | Soldier for Women | India | Gillette India Ltd | BBDO, Webber, Encompass |
Starcom MediaVest Group | The chocolate with 6,000 names | Denmark | Marabou | Ogilvy, Suzumuchi |
MediaCom | The Excuse – Die Ausrede | Germany | Deutsche Telekom | “Community Film” – Gerhard Kiefer |
Best Targeted Campaign | ||||
InitiativeGOLD WINNER | Carefree Secret Talks | United Arab Emirates | Carefree | – |
MediaComSILVER WINNER | Snickers Misspelling | United Kingdom | Mars Chocolate – Snickers | AMVBBDO |
UMBRONZE WINNER | XTL | Australia | Department of Families, Housing, Communities and Indigenous Affairs | Reprise |
UM | ‘Smiling is an act of charity’- LISTERINE rides on a cultural insight | Malaysia | Listerine Malaysia | – |
UM | “One Direction Kik’s Off its New Album” | United States | One Direction | Kik, Kettle NYC, IPG Media Lab |
MediaCom | Etihad – Mapped Out | MENA | Etihad | M&C Saatchi, Splash London & LinkedIn |
HAVAS MEDIA | Fish don’t get wet | Spain | Invest for children Foundation | – |
Starcom MediaVest Group | Food Trucks for Chow Hounds | United States | Chef Michael’s Dog Food | CRN, Kicking Cow, Checkmark, Tenthwave, JSHA, Neo |
Innocean Worldwide Europe GmbH | KIA CARS (REVOO) | United Kingdom | Kia Motors | Havas Media, REEVOO |
Excelerator Media, Division of Mindshare Canada | Mazda “Pick a Fight” | Canada | Mazda3 | Catalyst |
Starcom MediaVest Group | T-Mobile Mobile Number Portability | Poland | T-Mobile | Engine |
Best Use of Content | ||||
ONIRIA\TBWAGOLD WINNER | No name match | Paraguay | Unicef | Metropolis Films, El Bagre Productora, LFZ Films, Inthependiente, Elemental |
MediaComSILVER WINNER | Norway´s Greatest Gift | Norway | Posten | Kitchen |
MediaComBRONZE WINNER | The 4 to 9ers | United States | Subway | Content & Co. |
Mindshare | AXE APOLLO: NOTHING BEATS AN ASTRONAUT | United States | Axe Deodorant | Mindshare Entertainment |
UM | Dodge Defiance- “Only the Defiant Survive” | United States | Dodge | Wieden+Kennedy, NBC Universal/Syfy |
Starcom MediaVest Group | Heineken Dropped | United Kingdom | Heineken | Wieden & Kennedy, AOL International, Be-On, Tribal DDB, Edelman, Media Monks, Wefilm |
Starcom MediaVest Group | Heineken- The Candidate | United Kingdom | Heineken | Publicis, Publicis Modem, Tribal DDB, Coz Marketing, State 31, Edelman, UnRuly |
PHD | How “support team stories” meant game, set and match for ANZ | Australia | ANZ Bank | Octagon, Dave Clark Design, Gemba |
OMD | PepsiCo Ramadan Power of One | United Arab Emirates | PepsiCo – Pepsi & Lay’s | BBDO, OMD, Impact Proximity, PepsiCo |
MediaCom | Smart Performer | United States | Audi | – |
MediaCom | Soldier for Women | India | Gillette India Ltd | BBDO, Webber, Encompass |
Forsman & Bodenfors | The Epic Split | Sweden | Volvo Trucks | Folke Film, Swiss, Plop |
MediaCom | Volkswagen Golf GTI, Play The Road | United Kingdom | Volkswagen | Tribal DDB |
Best Use of Mobile | ||||
PHDGOLD WINNER | Mobile Entertainment Box | India | Kaan Khajura Teshan | Netcore, Viva Connect/ Viva Infomedia |
EVRYTHNGSILVER WINNER | Dads Deserve Better | United Kingdom | Johnnie Walker & Buchanan’s | Independents United, LOVE |
UMBRONZE WINNER | CARRIE CALL | Japan | Movie | Model Case, INC. |
Mindshare | “Citra” wishes Goodnight Indonesia | Indonesia | Citra | – |
UM | 100Plus Private Trainer in Your Pocket | Malaysia | F&N Interflavine Pte Ltd / 100PLUS | – |
Tool | BMW Become Electric | United States | BMW | WCRS London |
MediaCom Beyond Advertising | Nescafé DolceWord | Denmark | Nescafé Dolce Gusto | MEC ACCESS, DRF, AddThunder |
UM | Target Toy Sale | Australia | Target | Mnet |
PHD | The Good Life Club | India | Brooke Bond | Hungama Digital |
Mindshare | Turkcell Who Has Called? | Turkey | Turkcell | – |
Best Use of Technology | ||||
Magyar Telekom PlcGOLD WINNER | Sky Gallery | Hungary | Telekom | DDB |
Starcom MediaVest GroupSILVER WINNER | Pause for a cuppa | United Kingdom | Tetley Tea | – |
EVRYTHNG | Dads Deserve Better | United Kingdom | Johnnie Walker & Buchanan’s | Independents United, LOVE |
KoffeeCup | MINI: Not Normal | United Kingdom | MINI/MINI | KoffeeCup, Posterscope, Vizeum , iris |
OMD | See the world at home | Hong Kong | Wyeth Gold | TBWA |
PHD | Weleda – TV meets 2nd Screen | Germany | Weleda AG | WyWy GmbH |
Xaxis | Xaxis Sync Provides Cross-Channel Engagement | Netherlands | Activision | MEC |
Consumer Research Award | ||||
MECBRONZE WINNER | PROJECT SLIPSTREAM | United Kingdom | N/A | Mirriad, STV, Technology Strategy Board (TSB) |
GroupM Asia Pacific | 3D Helix Project: Project to Integrate Fragmented Media Research Sources & Currencies In 12 Asian Markets | Singapore | All | Maxus, Telmar, Effective Measure, Nielsen, Kantar, Kinetic, StarCount, the Media Research Group of Asia |
YuMe | Digital video should be multi-screen, not one screen | United States | YuMe | Decipher Media Research |
Yahoo | Insight to Inspire a Year of Gen Z at Yahoo | United Kingdom | Yahoo | Truth consulting |
Carat | Lurpak Spirit Level | United Kingdom | Lurpak | Wieden+Kennedy, Outside Line, Posterscope |
OMD | Pepsi VMA Study | United States | Pepsi | – |
The Creative Use of Media Award | ||||
MediaComGOLD WINNER | Snickers Misspelling | United Kingdom | Mars Chocolate – Snickers | AMVBBDO |
UMSILVER WINNER | Xbox – #Keycode | United Kingdom | Xbox | – |
UM | Coca-Cola- #LetsEatTogether | Romania | Coca-Cola | MRM Romania/ CME Group, McCann Erickson Creative Services |
UM | Fast Front Pages | Australia | News Corp Australia Metro Mastheads | – |
Starcom MediaVest Group | The chocolate with 6,000 names | Denmark | Marabou | Ogilvy, Suzumuchi |
UM | Windows Office 365 – Work From Anywhere | United Kingdom | Office 365 | Rapport |
The Data Innovation Award | ||||
MATCH MediaGOLD WINNER | IKEA: A data matching love story | Australia | IKEA | – |
Havas MediaSILVER MEDIA | Capacity Management Media | UK | East Coast Mainline | – |
Starcom MediaVest GroupBRONZE WINNER | The Road to Selling Records Goes on a Detour | United Kingdom | Parlophone | – |
MediaCom | Etihad – Mapped Out | MENA | Etihad | M&C Saatchi, Splash London & LinkedIn |
Excelerator Media, Division of Mindshare Canada | Mazda “Pick a Fight” | Canada | Mazda3 | Catalyst |
Starcom MediaVest Group | Remembering the #FirstTime: Herbal Essences Goes Classic in a Whole New Way | United States | Herbal Essences | Atelier, MMC, Resource Interactive |
The Effectiveness Award | ||||
UMGOLD WINNER | The Loss Generator | Sweden | SBAB | Le Bureau |
OMDSILVER WINNER | Quaker Thermoactivation | United Kingdom | Quaker | AMV, Initials, PepsiCo, Ninah |
Madison Media InfinityBRONZE WINNER | Convincing consumers to become our Sales Force | India | Parachute Advansed Ayurvedic Hair Oil | – |
Carat | Chevy Silverado: Addressable TV | United States | Chevrolet | – |
Mindshare | Communities Unite to Support Small, Local Businesses on Small Business Saturday® | United States | AMEX | – |
Starcom MediaVest Group | Remembering the #FirstTime: Herbal Essences Goes Classic in a Whole New Way | United States | Herbal Essences | Atelier, MMC, Resource Interactive |
Havas Media | SEM Campaign for LAN | Peru | LAN Peru | – |
MEC | Stoptober | United Kingdom | Public Health England | Dare, Now, 23 Red, Freud, Ogilvy One |
Starcom MediaVest Group | Taco Bell Redefines the Value of $1 | United States | Taco Bell: Dollar Cravings Menu | Deutsch LA |
MediaCom | Tag the Weather | Sweden | Gillette Venus | Saatchi & Saatchi |
The Retail Award | ||||
Starcom MediaVest GroupGOLD WINNER | The chocolate with 6,000 names | Denmark | Marabou | Ogilvy, Suzumuchi |
Starcom MediaVest GroupSILVER WINNER | Treadmill Vending Machine | United Arab Emirates | Boost | Pixel Plus Media |
Mindshare | #giftforsanta | United Kingdom | Argos Digital Gift Guide | CHI, The Social Practice, ITV, Twitter |
Initiative | Arch Rivals | United Arab Emirates | KFC Arabia | – |
Mobext | McDonald’s McDelivery Mobile | Philippines | McDonald’s | – |
Mindshare | Rihanna for River Island | United Kingdom | Rihanna for River Island | – |
MediaCom | Tag the Weather | Sweden | Gillette Venus | Saatchi & Saatchi |
MediaCom | TINE Summer app | Norway | TINE | Los&Co, Notch |
The Utility/Public Service Award | ||||
OMDGOLD WINNER | NSPCC Pants | United Kingdom | NSPCC | Inferno, Global Radio, Netmums |
UMSILVER WINNER | XTL | Australia | Department of Families, Housing, Communities and Indigenous Affairs | Reprise |
MediaComBRONZE WINNER | Creating a media channel to fight Hepatitis C | Australia | Hepatitis C | – |
Mindshare | Learn With Toppers | India | Horlicks | – |
Havas Media | One million Mangrove trees | Mexico | Bonafont | – |
MediaCom | Pamilya OnGuard | Philippines | Safeguard | ABS-CBN |
WEBSTYLER | Santa Swapp | Romania | Cosmote | – |
MEC | Stoptober | United Kingdom | Public Health England | Dare, Now, 23 Red, Freud, Ogilvy One |
Starcom MediaVest Group | UHP First Step to Livelihood | Philippines | United Home Products (UHP) | – |
Record-Breaking Brand (in partnership with Guinness World Records) | ||||
Grupo SantanderGOLD WINNER | Largest sport trivia competition | Latin America | – | – |
ASTRO Malaysia | Longest underwater clean-up | Malaysia | – | – |
Darrell Lea Confectionery Australia | Largest rocky road | Australia | – | Vippet Foods, BBS Communications |
Expedia | Highest speed dating event on an aircraft | England | – | Fleishman-Hillard |
Fiji Airways | Highest altitude wedding on an aircraft | New Zealand | – | PPR New Zealand |
Gillette | Largest shaving lesson | UK | – | Haygarth Creative Agency, Procter & Gamble for Gillette |
Kellogg’s Middle East | Longest table, largest cereal box, largest cereal breakfast (Attendance) | United Arab Emirates | – | – |
MacMillan’s Children Books | Longest chain of paper dolls | England | – | – |
Mondelēz International |
The largest donation of toys in 24 hours | United Arab Emirates | – | – |
Nissan Middle East | The heaviest aircraft pulled by a production car | United Arab Emirates | – | – |
Philips Avent | Largest online photo album of handwritten notes | China | – | – |
Pricewaterhousecoopers LLP (PWC) | Largest financial literally lesson – multiple Venues | United States | – | Playworks & Junior Achievement |
Samsung Galaxy S4 Zoom | Largest photo book | Germany | – | Samsung Electronics GmbH, FAKTOR 3 AG |
SHARP MEA FZE | The largest packaged food mosaic | United Arab Emirates | – | – |
SOHU.IT | The largest smartphone ensemble | China | – | Vivo XPlay |
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