VML wins Johnnie Walker account from OgilvyOne in China

Y&R aligned digital agency VML, which launched in China in October last year, has won the Chinese Johnnie Walker business, taking on the account from incumbent OgilvyOne.

VML IM2.0 Shanghai won the account after two rounds of pitching. Ogilvy One, BBH and Starcom MediaVest Group were involved in the pitch, Mumbrella understands.

VML IM2.0 CEO Chris Tung said: “It’s exciting to be partnering with yet another iconic brand, Johnnie Walker whisky, and taking its interactive marketing efforts to the next level. By developing its mobile marketing capabilities, Johnnie Walker hopes to synergise its online and offline resources, and break the barrier between traditional CRM and Social CRM. We look forward to helping them do just that.”

VML IM2.0 launched late last year after WPP acquired IM2.0.

Johnnie Walker brushed with controversy in China last year with a campaign featuring late film star Bruce Lee. The ad, created by BBH with activation by OgilvyOne, was attacked online for disrespecting Lee’s avoidance of alcohol.


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