News

Arvind launches ‘Gods of summer’ campaign

Arvind campaignAd agency DDB Mudra West has created a campaign for Arvind clothing that uses models shot against the arid terrain of Jaisalmer in India.

Titled ‘Gods of Summer’, the campaign for Arvind ran in print, outdoor, in-store support and digital, according to the agency.

Kulin Lalbhai, executive director of Arvind Ltd said: “The God’s of summer campaign has given a wonderful expression to Arvind’s core product range of cottons and summer products in a creative and impactful way”.

Gods of summer

Sharat Kuttikat, senior creative director at DDB Mudra Ahmedabad added: “The campaign was realistic yet surreal at the same time. Shooting against an arid terrain, in the scorching heat of summer, the campaign showcased how the fabrics were made to handle such extreme conditions, while the element of the sun as a halo added drama.”

Credits:

  • DDB Mudra West ( Ahmedabad)
  • Unit Head: Rajiv Sabnis
  • Chairman& CCO: Sonal Dabral
  • Business Head: Ronak Shah
  • Creative Head: Rahul Mathew
  • Account management: Ameya Khadakkar, Pranshu Jadon
  • Account Planning: Shekhar Pandey, Vinayak Dubey
  • Art: Ravi Shankar, Jayesh Vaghela
  • Copy: Dipen Patel, Sharat Kuttikat
  • Creative team: Jayesh Vaghela, Sharat Kuttikat, Ravi Shankar, Dipan Patel, Swathy Sreekumar, Jagdish Vaishnav
  • Photographer: Mukul Raut
  • Production: Sanju Sharma
  • Stylist: Chetan Grover
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