FYI

CNN unveils World Cup coverage

News network CNN has announced the introduction of a series of new features for its coverage of the 2014 World Cup.

The announcement:

CNN International is bringing its audiences a range of in-depth news, analysis and features – across TV, online and mobile – during the build-up to the 2014 World Cup, and throughout the tournament.

The network’s coverage will include live programming from Brazil, feature programming from around the world, and online initiatives that will bring audiences up to the minute reaction and analysis from all corners of the globe.

Live TV coverage from Brazil throughout tournament

CNN International will have a dedicated World Cup live studio set-up in Rio de Janeiro, alongside its permanent bureau in São Paolo.

CNN World Sport anchors Amanda Davies, Alex Thomas and Lara Baldesarra will bring their expert analysis from Rio and elsewhere, and the network will have teams on hand at key games throughout the tournament. Off the pitch, CNN’s Brazil-based international correspondent, Shasta Darlington, alongside fellow international correspondent Fred Pleitgen, will also follow the big stories as they develop.

Dedicated programming building towards the big kick-off and beyond

On TV, CNN has also created a number of program segments and other initiatives to deliver 360 degree coverage of the tournament. During the build-up to Brazil 2014, CNN is airing a special feature program covering the final preparations for the tournament. Ready to Play profiles key players, looks at Brazil’s stadia and infrastructure, and brings viewers the color and passion from fans across the host country.

Building excitement in the final weeks ahead of the tournament will be CNN’s feature show Human to Hero. This explores the discipline, dedication and determination of sporting stars, talking to football legends about their World Cup memories and getting their predictions for this year’s finals. Human to Hero: Sport Photography Masterclass is a special segment featuring professional sports photographers discussing how some of the most iconic moments in World Cup history were captured on camera.

Throughout Brazil 2014 on CNN World Sport will be a daily FIFA World Cup Update segment. This daily update will bring CNN viewers the day’s key moments on the pitch, run the rule over teams’ progress, and highlight the players making headlines with their performances.

CNN World Sport will also carry a segment entitled Social Spot Kick. This will see some of international football’s biggest stars answering quick-fire questions about what it means to represent their countries on the world stage. Finally, the CNN Fan Zone will run throughout Brazil 2014 on CNN World Sport. The Fan Zone will focus on the excitement and enthusiasm that the tournament generates around the world, following the fans as they cheer their teams on.

CNN Facebook partnership to engage global fan community

CNN has teamed up with Facebook in a joint initiative that will take the temperature of fans throughout the world as the tournament progresses. The CNN Facebook Pulse is a unique digital dashboard on CNN.com to present the global debate around the World Cup.

The CNN Facebook Pulse will display the evolving World Cup conversation in real time through Facebook posts, pictures and Instagram photos, allowing fans to dive into the debate by tracking trending topics, players and teams.  Users will not only be able to explore trends, but also gauge reactions to developing stories in different parts of the world through unique sentiment data.  Fans can join the conversation by updating their Facebook statuses and sharing their own thoughts.

Source: press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing