Coke uses drones to deliver drinks from the skies to construction workers in Singapore

Coke drones

‘Happiness from the skies’

Coca-Cola can claim to be one of the first advertisers in Asia to deploy drone cameras in a marketing campaign.

As part of its Open Happiness campaign, the fizzy drinks brand has teamed up with non-profit organisation the Singapore Kindness Movement to deliver cans of Coke from the sky to construction workers in Singapore.

Coke dropped off cans of drinks and words of encouragement to more than 2,500 guest workers around the island nation. The company is using the hashtag #CokeDrones to promote its campaign.

Michelle Tay, associate general secretary of the Singapore Kindness Movement, said in a press release: “As a movement, we are always looking to support and encourage ground-up kindness initiatives that look to do good in our local communities. With businesses like Coca-Cola coming forward to become champions of kindness, we move steadily towards our vision of becoming a kinder, more gracious and ultimately happier society.”

Drones were on display at the recent World Association of Newspapers conference in Hong Kong, with their uses for journalists and brands much debated at the event.

The agency behind the ‘Happiness from the skies’ campaign was Ogilvy.


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