Huawei Thailand shows the ridiculous lengths people will go to take a selfie

A woman on the point of orgasm, a man who’s just had his arm amputated and a woman giving birth in the back of the car – no excuse not to take a selfie, according to a campaign by Huawei in Thailand created by Saatchi & Saatchi.

The campaign is the first Saatchi’s has produced for Huawei’s Honor 3C mobile.

Saatchi & Saatchi Thailand’s ECD Nuntawat Chaipornkaew said: “The idea is a fun way to celebrate the madness that is the selfie phenomena, and create user generated social currency for Huawei. We just hope users play safe while creating their photos and don’t lose their heads or arms in the experience!”


Client: Huawei
Agency: Saatchi & Saatchi Thailand
Executive Creative Director: Nuntawat Chaipornkaew
Creative Group Head: Papop Chaowanapreecha, Pornpen Rattanasaksopana
Art Directors: Krissada Jun-On, Weerayutt Angkharach, Shayne Chomchinda, Prapat Patomchaiwiwat, Kajohnchai Rodklongtan, Poowadon Potichat
Copywriters: Tanongsak Tannoprat, Chavanon Tantisiriseranee, Nattinee Hemwanno
Agency Producer: Chanida Noikampan, Sasamon Kamnungnate, Aitthipat Boonkumol
Executive Planning Director: Tarn Tanarugsachock
Brand Leaders: Iravadee Rattanananta, Orathai Maneechot
Director: Apiruk Pangseepirom
Assistant Director: Chairat Piriyawattanakul
DOP: Armon Chunprasert
Producer: Surayut Sritrakul, Pavaranan Kanpairoh
Editor: Piyanan Sueksakarn
Post produce: Sansanee Rungpongwanich
Sound studio: mixi Sound studio
Sound engineer: Somnuk Loisawai


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