Huntsworth PR announces staff changes

PR firm Huntsworth has announced two staff changes within its group, with the APAC MD of sibling agency Grayling, Bruce Shu, taking on the role of regional client services director for Huntsworth APAC, and Hoffman Dong Chen hired as MD of Grayling China.

The announcement:

Hong Kong, 30 May 2014 – Huntsworth plc, the global public relations and healthcare communications group, today announced that it is further boosting its strategic communications offering in Asia-Pacific with two new senior appointments.

Bruce Shu, currently Regional Managing Director, Grayling Asia-Pacific, will take up a newly created position as Regional Client Services Director, Huntsworth Asia-Pacific.

In his new role, Bruce will be responsible for service to key regional clients and manage the group’s “China Going Global” hub in collaboration with strategic partner Blue Focus. He will also oversee regional staff training and development in all Huntsworth companies in the region.

He will relocate from Hong Kong to Beijing.

Huntsworth also announced that Dong Chen has been appointed Managing Director, Grayling China. Dong was most recently with The Hoffman Agency, where he was General Manager for China. Based in Shanghai, Dong will be responsible for managing and continuing to grow Grayling’s operations in China.

Both Bruce and Dong will report into Huntsworth Asia-Pacific Chief Executive Officer, Chris Tang.

Chris said: “These appointments will further consolidate our position as the ideal partner for companies looking for unique and powerful capabilities to communicate effectively in Asia.

“With over two decades of experience as a senior journalist and communications specialist in the region, Bruce’s skills and craftsmanship are unrivalled. He will play a key role in ensuring that Chinese companies looking for international communications support, and international brands looking to make an impact in China, have access to world-class programmes and resources to help them achieve their goals.”

She said: “Dong’s skills and data-driven advisory approach have been pivotal in helping clients raise their brand visibility in China, particularly those in the technology sector. With his strong track record of growth and profitability, Dong is the perfect candidate to helm Grayling’s continued expansion in China.”

Source: press release


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