Iris Singapore parts ways with creative director Clarence Chiew

Moving on: Clarence Chiew

Moving on: Clarence Chiew

Integrated ad agency Iris Worldwide has parted ways with its creative director in Singapore.

Clarence Chiew, who was promoted to creative director in January 2013, is moving on from the agency and his next move is unclear.

Replacing Chiew is Ed Cheong, who moves from DDB Singapore, where he was creative director for three years.

Before DDB, Cheong was creative group head at JWT Singapore, also for a three-year stint.

Iris has also made a number of promotions. Jonathan Cockett and Timothy Chan have been elevated to deputy creative directors. Shawn Foo has been appointed head of art and Errol Tan and Daniel Koh have been made creative group heads.

“With our continued investment in creative innovation, Ed joins us at the next stage of our evolution. The agency has already built a reputation for surprising creative work here in Singapore and we continue to question traditional models. Ed’s blend of storytelling, human insight and curiosity will be a perfect fit and accompaniment to the creative folks here on China Street. Jono,” said Grant Hunter, regional ECD of Iris Worldwide.

Tim, Shawn, Errol and Daniel have shown that they all have the creative firepower and the leadership potential to step up to the next level. I’d also like to wish Clarence well with his next adventure and would like to thank him for his contribution to the Singapore office.”


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