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Isobar re-works China leadership as part of ‘liquid talent’ strategy

L-R Wayne Fan, Sonia Feng, Rohan Lightfoot, Laura Wu, Tim Doherty

L-R Wayne Fan, Sonia Feng, Rohan Lightfoot, Laura Wu, Tim Doherty

The management team at digital agency Isobar is undergoing significant change in China, with Shanghai MD Wayne Fan moving into a national strategy role and regional business director Rohan Lightfoot promoted to replace him.

Fan has taken on a new role as chief strategic integrator of Isobar China.

The changes come at an busy period for HR at Isobar. The agency has brought in two GMs in former Dentsu account lead Laura Wu and ex-Vizeum executive Sonia Feng, and promoted Tim Doherty to chief creative officer last week.

Isobar had not commented on whether anyone would be leaving the agency as a result of the new hires.

Jane Lin-Baden, CEO Isobar China group, said: “We believe that to continue innovation that builds upon our vision of becoming the next generation of digital agency, it is essential to develop “liquid talent”, leaders who come from and can bring ideas to life across all disciplines.”

“All three candidates have strong, integrated backgrounds covering brand strategy, creative and digital media, along with previous experience at Dentsu and Aegis sister agencies. Our group can offer this unique opportunity to such pioneering talent and to our clients thanks to the diversity of our agencies,” she said.

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