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Cheil HK unveils first TV work for Samsonite

Samsonite adAd agency Cheil Worldwide has launched a new campaign for luggage brand Samsonite.

The campaign, created out of Cheil’s Hong Kong office, is the first time Cheil has produced TV advertising for Samsonite after winning the account five months ago.

Cheil already handles the Samsonite brand in Korea.

The ads focus on Samsonite’s business range, Cita and Essence Pro.

And here’s the spot for Essence Pro:

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