Online video advertising network Adsfactor.TV launches in Hong Kong

Screen Shot 2014-05-14 at 4.34.13 PMA new online video advertising network has launched in Hong Kong.

Adsfactor.TV officially opened for business today, a network that aggregates videos from around 50 publishers including MSN, Daily Motion and Partyline with pre-roll and in-banner ads.

The brand is born out of online ad network Adsfactor, which is owned by Hong Kong-based regional digital ad firm Pixel Media.

The network hopes to gain marketing dollars from TV advertisers with a TV-style GRP measurement system introduced in collaboration with ComScore. It is already working with brands including Caltex, Samsung, FedEx, Now TV and Tiger Balm.

At an event in Hong Kong today, Pixel Media boss Kevin Huang argued that online video was outperforming traditional TV advertising in terms of brand recall, and the two should be used in combination for advertisers to grow impact.

Adsfactor.TV launches along with the introduction of three different video ad formats; one that expands, a second that contains an overlay suitable for price promotions, and a third called ‘apps’ that can link through to a brand’s social channels.

When watching videos running on the network, consumers are given between 15 and 60 seconds before being allowed to skip the ad.

In answer to a question about why the company was effectively using an old interruption advertising model in a new medium, Huang said: “It’s a commercial world. Someone has got to fund the content on the internet.”

Huang said in a statement that the launch “to help advertisers translate their TV buys into online TV campaigns represents one of the fastest growing and most sought after opportunities for digital advertising in recent years.”


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