Philippine PR veteran to young talent: learn to pace yourselves

Louie Morales

Morales at the press conference yesterday

Philippine comms veteran Louie Morales said yesterday that young people in the communications industry need to pace themselves if they are to weather the rigours of the business.

Speaking to the press at the Ad Summit Pilipinas in Subic, Morales, who is chairman of local PR agency CID Communications and has had presidents as clients, said that young executives need to “be careful” but the “future is bright” for the industry that grows ever more challenging.

“Yes, it’s hard work. But I’m still here. And I still drink scotch. You have to learn to pace yourself in this business,” he said.

“Young people need to be careful, but I’ve never known anyone at work have a stroke. Yes, everything [work] is done overnight, but we know how to cut loose after work,” he said.

“The future of bright. Yes, now the business is more challenging than ever before, but it’s also more diverse and more active,” he said.

“The challenges of the business today are more laborious than they were before, but in every field of business these challenges now exist,” he said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing