Winners revealed in Singapore’s first foreigner-free young creatives contest for Cannes Lions

Representing Singapore in the print category: Michelle Fun

Print winner: Michelle Fun

TV winner: Ruiming He

TV winner: Ruiming He

The winners have been revealed for Singapore’s first foreigner-free competition to win a place in the Young Lions contest in Cannes this summer.

MediaCorp, which represents Singapore’s entries for the Young Lions competition, took the decision to shut out foreign talent from entering this year, restricting submissions to Singaporeans and permanent residents. The company said the decision was in line with a government directive to “strengthen the core of Singaporean talents in key sectors.”

Among the winners this year, who will represent Singapore in Cannes in June, are BBDO Singapore copywriter Michelle Fun and JWT’s Shi Min Wong who will compete in the print category.

Representing Singapore in the TV category are freelance writer He Ruiming and DDB junior copywriter Tay Aik Tiao.

Tay’s boss, DDB Singapore chairman and CEO David Tang, was among those who spoke out against MediaCorp’s new competition rules when news of them emerged. He said:  “I think it’s the inevitable destiny of Singaporeans to plug into the world and compete on the world stage. I think our Young Lions should compete with young foreign talent here in Singapore. They will learn and they will grow.”

To be eligible for the Young Lions competition, entrants must be 28 years old or younger, or 30 years old or younger for the Young Marketers competition. The rules do not require a country representative to be a citizen of that country.


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