News

Singapore blogger Xiaxue: I thought the ‘kissing a girl’ video would be controversial, but it was good for publicity

Xiaxue talks to the media at the YouTube Fan Fest press conference in Singapore today

Xiaxue addresses the YouTube Fan Fest press conference today

A top Singaporean blogger who fell foul of the citystate’s media regulator because of a YouTube video featuring herself kissing another woman said she suspected the video would court controversy, but it was “good for publicity”.

Xiaxue, whose real name is Wendy Cheng, created the video ‘Kissing a girl’ in 2011, which was removed from Singapore lifestyle channel Clicknetwork after the Media Development Authority objected to the nature of its content.

The blogger later uploaded the video to her YouTube channel, which has almost 150,000 subscribers. The video has been watched more than 1.4 million times.

Xiaxue told Mumbrella at the YouTube Fan Fest press conference in Singapore today that the stunt was orchestrated to generate publicity, but she was “ashamed” that her child might watch the video one day.

“It was an idea that I knew would provoke a response, and [the MDA’s decision to delete the video] was good for publicity. But to be honest it’s not my personality to do something like that, and I’m kind of ashamed of it. I cringe at the thought of my son watching it one day,” she said.

Xiaxue's Facebook profile picture

Xiaxue’s Facebook profile picture

She also said that the video was a positive thing in that prompted a discussion about sexual diversity and tolerance in Singapore.

Xiaxue, who has more than 180,000 followers on Twitter and more than 225,000 fans on Facebook, started out working with health and beauty brands, but since becoming a mother works more with maternal care brands. One her latest deals was with Japanese maternal care brand Pigeon. She charges clients S$3,500 for a post on her blog.

Beneath the ‘Kidding a girl’ video on YouTube, Xiaxue wrote about the MDA’s decision to removed the video in 2011: “It’s ridiculous! The video has no nudity, no sexual content, and it’s even pretty funny if I say so myself. Why should it be censored??”

The ‘Kissing a girl’ video was part of a deal between Xiaxue and YouTube content company Maker Studios, which recently set up an office in Singapore, and has plans to launch in Hong Kong next.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing