Singapore EFFIES shortlist revealed
Singapore effectiveness awards show the EFFIES has released its shortlist.
DDB – which has won agency of the year every year since the competition was introduced ten years ago – has the most finalists.
The shortlist in full:
CATEGORY |
BRAND |
CAMPAIGN TITLE |
ADVERTISER |
ADVERTISING/ MEDIA AGENCIES |
Beauty Products & Services |
Huggies |
Huggies Signature Move |
Kimberly Clarke |
Ogilvy & Mather Singapore/ Mindshare |
Beverages – Alcohol |
Carlsberg Singapore Pte Ltd |
Where’s the Party? |
Carlsberg Singapore Pte Ltd |
OMD Singapore/ Flok Pte Ltd |
Beverages – Alcohol |
Guinness |
Arthur’s Day 2013 |
Asia Pacific Breweries Singapore |
BBDO Singapore/ZenithOptimedia Singapore |
Beverages – Non-Alcohol |
Dark Dog |
The 36-Hour Day |
Teerath & Co. Pte Ltd |
Y&R Singapore/Construct Digital |
Corporate Reputation / Professional Services |
Singapore Telecommunications Ltd |
SingTel’s Hawker Heroes |
Singapore Telecommunications Ltd |
BBDO Singapore/MEC Singapore |
Corporate Reputation / Professional Services |
McDonald’s |
When Granny Meets Little Sally |
McDonald’s Restaurant Pte Ltd (Singapore) |
DDB Group Singapore/OMD Singapore |
Fast food, Casual Dining and Restaurants |
McDonald’s |
McDonald’s Spicy Face-off |
McDonald’s Restaurant Pte Ltd (Singapore) |
DDB Group Singapore/OMD Singapore |
Fast food, Casual Dining and Restaurants |
McDonald’s |
Just Another Shrimp Burger, Hai! |
McDonald’s Restaurant Pte Ltd (Singapore) |
DDB Group Singapore/OMD Singapore |
Fast food, Casual Dining and Restaurants |
Pizza Hut |
Pasta Hut |
Pizza Hut |
JWT Singapore/Mindshare |
Financial Services – Cards |
MasterCard Asia/Pacific Pte Ltd |
MAPS |
MasterCard Asia/Pacific Pte Ltd |
UM Singapore |
CATEGORY |
BRAND |
CAMPAIGN TITLE |
ADVERTISER |
ADVERTISING/ MEDIA AGENCIES |
Financial Services – Products / Services |
DBS Bank Ltd |
Avoid the Unexpected |
DBS Bank Ltd |
DDB Group Singapore/Havas Media Singapore |
Financial Services – Products / Services |
Aviva |
Little Things Matter |
Aviva Ltd Singapore |
BBDO Singapore/ZenithOptimedia Singapore |
Government / Institutional / Recruitment |
Singapore Economic Development Board |
Singapore Sessions: Exceeding KPIs with Liquid Content |
Singapore Economic Development Board |
MEC/The Secret Little Agency/TBWA |
Government / Institutional / Recruitment |
Singapore Tourism Board – Go the Extra Mile for Service (GEMS Up) Movement |
The Great Human Experiment |
Singapore Tourism Board |
Ogilvy & Mather Singapore |
Government / Institutional / Recruitment |
Health Promotion Board |
Recipe |
Health Promotion Board |
DDB Group Singapore/OMD Singapore |
Leisure Products / Other Consumer Goods |
Panadol Cold & Cough |
Bridging the Divide |
GlaxoSmithKline Pte Ltd |
Grey Group Singapore/Mindshare Singapore |
Non-Profit / Pro-Bono / Public Service |
Caritas Singapore |
Singaporeans Against Poverty |
Caritas Singapore |
Goodfellas/UM Singapore |
Non-Profit / Pro-Bono / Public Service |
Health Promotion Board – I QUIT |
I Quit 28 Day Countdown |
Health Promotion Board |
Ogilvy & Mather Singapore / OMD Singapore |
Non-Profit / Pro-Bono / Public Service |
National Environment Agency |
Dengue Fighters |
National Environment Agency |
DDB Group Singapore/OMD Singapore |
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