News

Singapore EFFIES shortlist revealed

Singapore effectiveness awards show the EFFIES has released its shortlist.

DDB – which has won agency of the year every year since the competition was introduced ten years ago – has the most finalists.

The shortlist in full:

CATEGORY

BRAND

CAMPAIGN TITLE

ADVERTISER

ADVERTISING/

MEDIA AGENCIES

Beauty Products & Services

Huggies

Huggies Signature Move

Kimberly Clarke

Ogilvy & Mather Singapore/

Mindshare

Beverages – Alcohol

Carlsberg Singapore Pte Ltd

Where’s the Party?

Carlsberg Singapore Pte Ltd

OMD Singapore/

Flok Pte Ltd

Beverages – Alcohol

Guinness

Arthur’s Day 2013

Asia Pacific Breweries Singapore

BBDO Singapore/ZenithOptimedia Singapore

Beverages – Non-Alcohol

Dark Dog

The 36-Hour Day

Teerath & Co. Pte Ltd

Y&R Singapore/Construct Digital

Corporate Reputation / Professional Services

Singapore Telecommunications

Ltd

SingTel’s Hawker Heroes

Singapore Telecommunications

Ltd

BBDO Singapore/MEC Singapore

Corporate Reputation / Professional Services

McDonald’s

When Granny Meets Little Sally

McDonald’s Restaurant Pte Ltd (Singapore)

DDB Group Singapore/OMD Singapore

Fast food, Casual Dining and Restaurants

McDonald’s

McDonald’s Spicy Face-off

McDonald’s Restaurant Pte Ltd (Singapore)

DDB Group Singapore/OMD Singapore

Fast food, Casual Dining and Restaurants

McDonald’s

Just Another Shrimp Burger, Hai!

McDonald’s Restaurant Pte Ltd (Singapore)

DDB Group Singapore/OMD Singapore

Fast food, Casual Dining and Restaurants

Pizza Hut

Pasta Hut

Pizza Hut

JWT Singapore/Mindshare

Financial Services – Cards

MasterCard Asia/Pacific Pte Ltd

MAPS

MasterCard Asia/Pacific Pte Ltd

UM Singapore

CATEGORY

BRAND

CAMPAIGN TITLE

ADVERTISER

ADVERTISING/

MEDIA AGENCIES

Financial Services – Products / Services

DBS Bank Ltd

Avoid the Unexpected

DBS Bank Ltd

DDB Group Singapore/Havas Media Singapore

Financial Services – Products / Services

Aviva

Little Things Matter

Aviva Ltd Singapore

BBDO Singapore/ZenithOptimedia Singapore

Government / Institutional / Recruitment

Singapore Economic Development Board

Singapore Sessions: Exceeding KPIs with Liquid Content

Singapore Economic Development Board

MEC/The Secret Little Agency/TBWA

Government / Institutional / Recruitment

Singapore Tourism Board – Go the Extra Mile for Service (GEMS Up) Movement

The Great Human Experiment

Singapore Tourism Board

Ogilvy & Mather Singapore

Government / Institutional / Recruitment

Health Promotion Board

Recipe

Health Promotion Board

DDB Group Singapore/OMD Singapore

Leisure Products / Other Consumer Goods

Panadol Cold & Cough

Bridging the Divide

GlaxoSmithKline Pte Ltd

Grey Group Singapore/Mindshare Singapore

Non-Profit / Pro-Bono / Public Service

Caritas Singapore

Singaporeans Against Poverty

Caritas Singapore

Goodfellas/UM Singapore

Non-Profit / Pro-Bono / Public Service

Health Promotion Board – I QUIT

I Quit 28 Day Countdown

Health Promotion Board

Ogilvy & Mather Singapore / OMD Singapore

Non-Profit / Pro-Bono / Public Service

National Environment Agency

Dengue Fighters

National Environment Agency

DDB Group Singapore/OMD Singapore

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