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South China Morning Post revamps mobile app

SCMP mobile appHong Kong English language newspaper The South China Morning Post has introduced a new mobile app.

In a newsletter to its subscribers, the paper says the app, which is available on Android and iPhone, has been “rebuilt from the ground up” and offers daily news alert plus content from its weekly and monthly magazines.

The new app enables users to comment on stories, share stories and will introduce more multimedia features such as video, slides and image galleries.

The relaunch comes just four days after The Post ran a story about soaring advertising on mobile devices in China and research from PwC that shows that Chinese consumers more receptive to mobile ads than mobile users in the UK or the US.

More than three quarters of Chinese consumers are likely to click on mobile ads if the content is relevant, compared to just a third in the UK and 29 per cent in the US. Video is the most popular ad format, followed by coupons.

According to the story on SCMP.com, China’s mobile ad market will reach US$2 billion this year, and is growing at a compound annual growth rate of 27 per cent, faster than any ad category.

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