Opinion

The week in review: BuzzFeed confronts Weibo over fake account | Trouble at Twitter? | SPH accuses Mumbrella of false reporting | Singapore’s foreigner-free young creatives competition winners | WSJ’s biggest Asia campaign yet | Earth Hour founder quits

Mumbrella Asia logoIn a week in which ad agency Publicis boosted its Singapore digital team by 22 staff through a deal with a local tech firm, the head of Google Plus quit, Microsoft hired a new APAC marketing director, Mumbrella was accused of false reporting by Singapore Press Holdings, FutureBrand hired a new APAC chair, the Wall Street Journal launched its biggest campaign in Asia yet and Asatsu-DK hired its first global ECD.

Story of the week

Lou Dela PenaIn the first major move by Lou Dela Pena since taking the reigns of Singapore’s quietest network ad agency Publicis as CEO, her new company added 22 staff to its digital team from local firm INEO Solutions. INEO’s CEO Kelvin  Koo took on the role of head of digital for Publicis Singapore. One third of Publicis Singapore is now made up of pureplay digital specialists, the agency claims.

Quotes of the week

The impact of the Little India riots and MH370 saga on SPH's audience

Daniel’s slide on impact of Little India riots and MH370

In the wake of a Mumbrella story that covered a speech from Singapore Press Holdings editor-in-chief Patrick Daniel, which led to the quote “It’s unfortunate for us that the riots came to an end” being used as a headline by blog The Real Singapore, Daniel wrote:

As an editor of long-standing, I would never have said such a callous thing.

And Mumbrella Asia‘s response to the criticism of our story:

Mumbrella stands by its reporting and has been backed up by a third party who was in the room when Daniel said this.

Coke Dhaka campaignAfter attempting to block a recycling scheme in Australia last year by lobbying government officials, Coke‘s efforts to promote recycling in Bangladesh with the ‘Happiness Arcade’ were somewhat ironic, particularly with the press released quote:

Making a case for recycling, one game at a time.

A conversation in the creative department during the latest episode of Mad Men shows how times have changed:

You know clients hate awards, that’s why Ogilvy never submits.

Fake Buzzfeed accountBuzzFeed’s international VP Scott Lamb was philosophical about a fake account popping up on Weibo which has 11,000 followers.

More than anything it is exciting to see that our sort of content works in China, and that our brand is known in China.

Singapore Tourism Board rubbished rumours that it is about to change its marketing platform again.

We currently have no plans to replace the YourSingapore brand.

Darren WoolleyClient-agency relationship consultant Darren Woolley aired his views on a Dutch ad agency that offered its services for free for a limited time to drum up new business.

The current agency remuneration model is broken. The focus on cost rather than value means that downward pressure continues on agency fees globally. But reports of a Dutch agency offering free creative ideas shows just how broken it is and worse still, how much of a con it has become.

WPP’s part-Ukrainian boss Sir Martin Sorrell told BBC Radio 4’s ‘Today’ programme about the Ukraine crisis. Referring to the book ‘Black Swan’ by Nassim Nicholas Taleb, he said:

The Sochi Olympics were actually executed extremely well, both opening and closing ceremonies and the actual event itself, but that positive effect has been lost in the turmoil in the Ukraine and recent events make us even more concerned. It is one of those black swans that people didn’t see coming.

Benigno Aquino, President of the Philippines, during the visit of US president Barack Obama.

It’s not our policy to silence journalists.

An observation by Singaporean blogger Timothy Tang on why locals love to queue for things:

Brands stir demand through their promotions, then sit back and let the Singaporean kiasu mentality do the rest.

Best work

Wall Street Journal Asia. A campaign created inhouse champions the Journal’s journalists and asks its readers what they do to get inspired.

WSJ campaign

FirstBank. Oh look, another parody of Google Glass.

Lego. The entire cast of Star Wars is introduced by the toymaker.

Mosquito Week. Revolting and terrifying all at once.

Grey Global Group. The Singapore office designed a digital font that represents over 100 countries.

Picture 9

Lurpak. 2001 a Space Odyssey in the kitchen.

Hoopla. Refuse to be told.

Best-read story on Mumbrella Asia

MediaCorp a ‘rusting ship in a tropical storm’ as more senior executives depart

Best media and marketing headlines

Good week for…

Indonesia. Southeast Asia’s largest economy has the highest consumer confidence in the world, according to a Nielsen study.

Mona LisaKim Jong-un. The North Korean leader will be delighted to discover that his haircut has become an internet meme.

Australian media. Public service broadcaster ABC secured its second deal in two weeks to beam Australian content into Asia, first China then Indonesia.

BBDO’s Michelle Fun, JWT’s Shi Min Wong, DDB’s Tay Aik Tiao and freelance writer He Ruiming. All winners in the Young Creatives competition to represent Singapore at Cannes.

Asatsu-DK. The Japanese agency hired seasoned creative Rob Sherlock as its first global ECD.

Bad week for…

BuzzFeed. The social news site discovered that there is a fake account on Weibo that has 11,000 followers.

Prediction for next week

The new chair of FutureBrand, Susie Hunt, discovers that like her two predecessors she is for whatever reason unlikely to last longer than a year, and bails.

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