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VIDEO: Do agencies really know innovation?

Mumbrella held a video chat in Cannes earlier today to explore the theme of innovation in media and advertising, and ask whether agencies really understand what it means to be innovative.

Joining Mumbrella Asia editor Robin Hicks was Prashant Kumar, president, Asia World Markets, IPG Mediabrands, Fabio Costa, ECD of TBWA\Chiat\Day and Dave Bowman, ECD of Whybin\TBWA Sydney.

The session covered the following issues:

  • What does real innovation mean in media and advertising?
  • Is it really a media or ad agency’s job to be innovative with their client’s money?
  • Are media agencies more innovative than creative agencies?
  • What can agencies do to be more innovative?

Please excuse the background noise.

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