Leo Burnett reveals Asia’s Cannes contenders

Cannes Lions logoLeo Burnett has released its annual list of campaigns that it thinks will win at Cannes Lions, the ad awards show that is to take place next week in the South of France.

Though only three campaigns from Asia Pacific made Leo Burnett’s list of 25 – two from Japan and one from New Zealand – the agency assembled a list of wider contenders from Asia that it tips to do well at the festival.

The list of Asian contenders, excluding those from Japan, Australia and New Zealand includes the following campaigns:

McDonald’s Save the Sundae Cone by Leo Burnett Malaysia

Samsung Malaysia “Wind Chimes In A Bakery

Social striptease for Vicomte by Fred & Farid

Hindustan Unilever: Kan Khajura Statio by Lowe India

Dream Pixel, Mach for Hong Leong Bank by Naga DDB Malaysia

Aid Couture for Philppine Red Cross and P&G by Leo Burnett Manila

Mawbima Mosquito Repellent Paper by Leo Burnett Sri Lanka

SingTel Hawker Heroes by BBDO Singapore

Cebuana Remeet by Saatchi & Saatchi

KFC Phonestack by BBDO Malaysia

Organ Donation – Malaysian Society of Transplantation by TBWA\Kuala Lumpur

Lego “Imagine – Rene Magritte” From Geometry Global, Hong Kong

Lego ad

“Draught In A Bottle Poster 2” From BBDO Singapore

Guinness beer

Center for the Protection of Children’s Rights “Pain 2” from Leo Burnett

Center for the Protection of Children's Rights "Pain 2" From Leo Burnett

P&G – Duracell “Endless Energy” From Grey/Singapore

Duracell campaign

Papermate “Right the wrong, 1” From TBWA Kuala Lumpur

Papermate "Right the wrong, 1" From TBWA Kuala Lumpur

Mattel Toys – Hot Wheels Safari Series “Grass” From Ogilvy & Mather Mumbai

Mattel Ogilvy Mumbai

Leo Burnett’s list of top 25 campaigns included three from APAC – two from Japan and one from New Zealand.

Honda “Sound of Honda/Ayrton Senna 1989” — Dentsu, Tokyo

Inakadate Village, ‘Rice-Code’ – Hakuhodo, Tokyo

Blazed – Drug Driving in Aotearoa


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