Leo Burnett reveals Asia’s Cannes contenders
Leo Burnett has released its annual list of campaigns that it thinks will win at Cannes Lions, the ad awards show that is to take place next week in the South of France.
Though only three campaigns from Asia Pacific made Leo Burnett’s list of 25 – two from Japan and one from New Zealand – the agency assembled a list of wider contenders from Asia that it tips to do well at the festival.
The list of Asian contenders, excluding those from Japan, Australia and New Zealand includes the following campaigns:
McDonald’s Save the Sundae Cone by Leo Burnett Malaysia
Samsung Malaysia “Wind Chimes In A Bakery
Social striptease for Vicomte by Fred & Farid
Hindustan Unilever: Kan Khajura Statio by Lowe India
Dream Pixel, Mach for Hong Leong Bank by Naga DDB Malaysia
Aid Couture for Philppine Red Cross and P&G by Leo Burnett Manila
Mawbima Mosquito Repellent Paper by Leo Burnett Sri Lanka
SingTel Hawker Heroes by BBDO Singapore
Cebuana Remeet by Saatchi & Saatchi
KFC Phonestack by BBDO Malaysia
Organ Donation – Malaysian Society of Transplantation by TBWA\Kuala Lumpur
Lego “Imagine – Rene Magritte” From Geometry Global, Hong Kong
“Draught In A Bottle Poster 2” From BBDO Singapore
Center for the Protection of Children’s Rights “Pain 2” from Leo Burnett
P&G – Duracell “Endless Energy” From Grey/Singapore
Papermate “Right the wrong, 1” From TBWA Kuala Lumpur
Mattel Toys – Hot Wheels Safari Series “Grass” From Ogilvy & Mather Mumbai
Leo Burnett’s list of top 25 campaigns included three from APAC – two from Japan and one from New Zealand.
Honda “Sound of Honda/Ayrton Senna 1989” — Dentsu, Tokyo
Inakadate Village, ‘Rice-Code’ – Hakuhodo, Tokyo
Blazed – Drug Driving in Aotearoa
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