Dentsu wins Asia’s only gold in Promotion & Activation Lions

Japan has won Asia’s only gold lion in the Promo & Activation category at Cannes.

Dentsu’s campaign for Honda, which recreated the sound of an F1 car driven by the late driver Ayrton Senna, won gold and also picked up a silver.

After being shortlisted three times, Ogilvy Thailand’s ‘Return of the Ashes’ campaign for the Thai Forestry Department won bronze.

Bronze Lions were also won by Ogilvy Beijing for ‘Making clothing donation instantly rewarding’ for the China Foundation for Poverty Alleviation and Hakuhodo Japan’s ‘The Photogenic Beer’ for Kirin Brewery.

The Grand Prix went to the UK, with ‘Sorry I spent it on myself’ for Harvey Nichols by Adam & Eve DDB.


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